Martech

FEBRUARY 11, 2025

Not all of them apply to marketing, but several that you might not be as familiar with can be equally powerful in shaping your subscribers’ engagement with your email. In this column, I’ll share several cognitive biases that have worked well in my own email marketing and explain how to use them ethically in your campaigns.

A/B Testing 113

A/B Testing Clickbait Conversion Impressions 113

AdvertiseMint

JANUARY 2, 2025

Regularly monitor and adjust campaigns to maintain or improve ROI and ad effectiveness. Additionally, competitive pricing is crucial; ensure your prices are attractive and aligned with market standards. A/B Testing and Strategic Adjustments Implementing A/B testing allows you to determine which ad elements are performing best.

A/B Testing 52

A/B Testing ROI eCommerce Ad Targeting 52

Martech

NOVEMBER 14, 2024

According to recent research, effective customer journey analysis and personalization can have a significant impact on a company’s success: 67% of brand leaders reported exceeding ROI expectations when brand messages were personalized and contextualized, per Gartner.

Machine Learning 126

Machine Learning Click Through Rate A/B Testing Conversion Rate 126

AdvertiseMint

DECEMBER 29, 2024

In the competitive world of digital marketing agencies for Microsoft ads , ensuring your advertising dollars yield the highest possible return is crucial. This article about how to increases your ROAS with Microsoft Ads will guide you through precision targeting and optimization techniques to boost your ads efficiency, relevance, and ROI.

A/B Testing 52

A/B Testing ROI Conversion Audience 52

Martech

NOVEMBER 9, 2022

I was talking with a marketing VP at a large retailer about their challenges with data. The fuzziness has prevented companies from quantifying the true ROI of data. Since ROI is tricky to measure , many companies avoid the discussion altogether. Dig deeper: Why we care about data-driven marketing. a 5% increase in sales).

ROI 96

ROI A/B Testing Retail MarTech 96

Martech

OCTOBER 23, 2024

Marketers have been walking this tight rope for nearly two decades at this point, but we’ve finally reached an inflection point; companies who don’t provide a personalized experience will fall behind those that do. You never figured out how to measure success or what ROI looks like. What could go wrong?

ROI 115

ROI A/B Testing Machine Learning Shipping 115

Ad Rants

JUNE 28, 2023

Digital marketing keeps evolving and it can sometimes feel hard to keep up. In 2022, roughly five million new companies came into the market. That's a lot of competition -- and even more reason to kick your digital marketing into high gear. Try any of these digital marketing tactics. Test newer SEO-compatible practices.

SEO 215

SEO Marketing Pop-Up A/B Testing 215

Martech

AUGUST 31, 2023

Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Performance monitoring using GrowthLoop’s ROI and A/B testing metrics. Typeface is a generative AI-powered content creation solution.

A/B Testing 112

A/B Testing Marketing ROI MarTech 112

Single Grain

SEPTEMBER 10, 2019

Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. 3) Develop Content Marketing Goals.

Marketing 112

Marketing A/B Testing SEO Banner 112

Single Grain

MAY 20, 2021

The long-lasting fight between sales and marketing teams and SEOs has taken many lives. We’ve all seen it happen: The marketing team makes drastic changes to the site in the name of UX, and causes the rankings to drop. Or the marketing team delivers a fantastic piece of copy, only to have their wings clipped by the SEOs.

SEO 98

SEO A/B Testing Pop-Up Marketing 98

AdvertiseMint

JANUARY 24, 2025

In a world filled with digital content, crafting high-performing YouTube ads can significantly boost your marketing success. Leverage A/B testing and retargeting campaigns to optimize and enhance engagement. This targeted approach ensures that your marketing message aligns with the interests and needs of your viewers.

A/B Testing 52

A/B Testing Retargeting Conversion Rate Audience 52

Martech Series

FEBRUARY 14, 2023

As tools like DALL-E and ChatGPT rise in popularity, AI innovator Evolv AI paves the path to scalable AI adoption amongst marketers, e-commerce managers, and digital leaders who are running experimentation and conversion rate optimization (CRO) programs. “We’re seeing a significant shift in priorities toward growth.

A/B Testing 87

A/B Testing ROI Conversion Rate Conversion 87

The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Email marketing is less susceptible to algorithm changes but is still impacted by deliverability rules.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Martech

MAY 23, 2022

.” With so many people working remotely or in hybrid positions, event marketers often find themselves competing with other virtual experiences. Fortunately, the demand for virtual events is high, and marketers have more opportunities to integrate event technology into their campaigns than ever before. Processing.Please wait.

Marketing 115

Marketing A/B Testing Audience MarTech 115

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Marketing 122

Marketing ROI A/B Testing Conversion 122

Martech Series

JUNE 3, 2022

While you likely understand that a positive online reputation can help increase your multi-location business’s financial success, could your reviews be hurting your return on investment (ROI)? As a multi-location business, various factors could impact your ROI. The Impact of Negative Reviews. The Volume of Reviews Matters.

ROI 75

ROI A/B Testing Conversion Rate Conversion 75

Single Grain

DECEMBER 8, 2020

As a founder, you have a few challenges when hiring for a marketing role or outsourcing marketing, such as: You can’t hire a full marketing team. In this article, you will find out what to pay attention to when choosing both marketing consultants and agencies to work on growing your tech business.

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Digital Remedy

FEBRUARY 19, 2025

In Part 1 of our Intro to Incrementality series , we covered the basics of how incrementality analysis helps marketers uncover the true impact of their advertising by comparing two groups: Exposed Group those who saw ads. Market A/B Testing Pick two similar geographic markets, turn ads on in one market, and leave them off in the other.

Control Group 66

Control Group A/B Testing Impressions Cookies 66

illumin

JANUARY 7, 2025

They create campaigns with a focus on data and market research to meet their client goals within a given budget. This enables them to achieve improved performance and higher return on investment (ROI). What do agencies need in a DSP? Agencies are experts in advertising who create brand stories for specific companies or products.

Agency 59

Agency Advertising Demand Side Platform A/B Testing 59

Single Grain

SEPTEMBER 29, 2020

When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. Sure, content marketing is super scalable, and direct email marketing may offer fantastic returns. Book My Free E-Commerce Marketing Consultation .

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

Martech

DECEMBER 12, 2022

Display advertising is a powerful tool for marketers when used at its full potential. Here are five expert tips to help you optimize for the highest performance and maximize your display ads’ ROI in the upcoming year. Run A/B tests even when your campaign performs well. The same goes for increases.

A/B Testing 106

A/B Testing Conversion Audience ROI 106

Martech

SEPTEMBER 28, 2022

Let’s face it: many consider email marketing boring. Email marketing can be an exciting channel because it drives a lot of revenue for your business. Research shows that you can expect a 42X ROI when you invest in email marketing. Test, test and perfect. Second, have an end goal in mind with your testing.

Marketing 101

Marketing Real Estate Click Through Rate A/B Testing 101

Martech Series

JUNE 1, 2022

Open Influence, a global award-winning creator marketing company, has officially been named one of TikTok’s hand-selected Marketing Partners. ” TikTok and its suite of marketing solutions is changing the way brands show up, and how they allocate ad dollars.

Marketing 88

Marketing A/B Testing ROI Audience 88

Martech Series

SEPTEMBER 19, 2022

Boutique email marketing agency CodeCrew releases their first-ever bi-annual lookbook. And, with many of those coming from brands and marketers, it can be a colossal challenge to ensure that your message truly stands out. Marketing Technology News: Codebaby, Inc. The average person receives over 100 emails a day.

Agency 81

Agency A/B Testing Marketing ROI 81

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

AdvertiseMint

JANUARY 18, 2024

Do you ever feel lost trying to keep up with marketing in a fast-moving online world? As the web gets more connected, understanding digital marketing theories is vital. This guide explains 15 game-changing online marketing theories and concepts. Digital marketing theories spotlight opportunities for marketers.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Single Grain

JUNE 20, 2019

If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. A landing page can be defined as a standalone web page created specifically for a marketing campaign. Testing Ability: You A/B test your ads right?

A/B Testing 110

A/B Testing Conversion Rate Conversion Banner 110

Single Grain

DECEMBER 15, 2020

Launching a marketing campaign without tracking its performance is just like a buying car with a punctured tire. Therefore, reviewing the campaign and tracking the metrics are important aspects of any email marketing strategy. So how do measure your email marketing performance? The answer lies in the email marketing metrics.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Single Grain

JULY 22, 2019

In the past, we’ve written about affiliate marketing , as well as the various pitfalls and benefits that come along with it. As an affiliate marketer, you earn commissions by sending traffic to other companies’ promotions. That’s where performance marketing comes in. What Is Paid Performance Marketing?

Marketing 85

Marketing Affiliates ROI Conversion Rate 85

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.

Marketing 117

Marketing A/B Testing Machine Learning Finance 117

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation. 1) SEMrush.

Media 127

Media Marketing Machine Learning SEO 127

Martech

MARCH 26, 2025

However, the ever-increasing number of channels and the sheer number of emails many consumers receive present a significant challenge for email marketers. Challenges facing email marketers Simply standing out in overflowing inboxes is a monumental challenge for email marketers. The goal used to be staying out of the Junk folder.

Click Through Rate 50

Click Through Rate A/B Testing MarTech Mobile Ads 50

Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. As a result, your ROI will be higher. I also recommend that you create many versions of your ad and split test (aka A/B test) them to see which version converts best. 480% more clicks. 270% more leads. Tool #2: Madgicx.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Martech

OCTOBER 18, 2023

Multichannel attribution is the unsung hero of data-driven marketing in a digital landscape teeming with touchpoints. It provides a lens through which we can observe the efficacy of each channel in our marketing ecosystems, giving us further insight into which channel is to thank (or blame) for campaign results.

CPA 122

CPA Conversion Rate Conversion ROI 122

MNTN

DECEMBER 18, 2024

Connected TV (CTV) has opened up an exciting new world of retargeting opportunities for digital marketers. Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too. What Is CTV Retargeting? You simply have to cast a wide net and hope for the best.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

Single Grain

JULY 28, 2020

Few marketing channels are as direct as email — and few are as effective. Almost 60% of marketers say that email marketing is their biggest source of ROI. Clearly, email marketing is a force to be reckoned with. With so many popular email marketing tools vying for your business, it can be hard to choose one.

Marketing 90

Marketing A/B Testing Pop-Up Machine Learning 90

Single Grain

JUNE 23, 2020

This post on creating an effective content marketing strategy to grow your brand has been updated for 2020. Content marketing is no longer the simple, easy-to-execute tactic it was in the early days of the boom when it was all about blogs and keywords, and “content strategy” was a concept that was yet to be born.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105