The Ad Tech Blog

JUNE 24, 2024

Algorithm changes impact both social media and email marketing in significant ways. Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. Email marketing is less susceptible to algorithm changes but is still impacted by deliverability rules.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

Martech Series

JUNE 3, 2022

While you likely understand that a positive online reputation can help increase your multi-location business’s financial success, could your reviews be hurting your return on investment (ROI)? As a multi-location business, various factors could impact your ROI. The Impact of Negative Reviews. The Volume of Reviews Matters.

ROI 75

ROI A/B Testing Conversion Rate Conversion 75

Single Grain

MAY 20, 2021

The long-lasting fight between sales and marketing teams and SEOs has taken many lives. We’ve all seen it happen: The marketing team makes drastic changes to the site in the name of UX, and causes the rankings to drop. Or the marketing team delivers a fantastic piece of copy, only to have their wings clipped by the SEOs.

SEO 98

SEO A/B Testing Pop-Up Marketing 98

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Marketing 126

Marketing ROI A/B Testing Conversion 126

AdvertiseMint

JANUARY 18, 2024

Do you ever feel lost trying to keep up with marketing in a fast-moving online world? As the web gets more connected, understanding digital marketing theories is vital. This guide explains 15 game-changing online marketing theories and concepts. Digital marketing theories spotlight opportunities for marketers.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Ad Rants

JUNE 28, 2023

Digital marketing keeps evolving and it can sometimes feel hard to keep up. In 2022, roughly five million new companies came into the market. That's a lot of competition -- and even more reason to kick your digital marketing into high gear. Try any of these digital marketing tactics. Test newer SEO-compatible practices.

SEO 218

SEO Marketing Pop-Up A/B Testing 218

Martech Series

SEPTEMBER 19, 2022

Boutique email marketing agency CodeCrew releases their first-ever bi-annual lookbook. And, with many of those coming from brands and marketers, it can be a colossal challenge to ensure that your message truly stands out. Marketing Technology News: Codebaby, Inc. The average person receives over 100 emails a day.

Agency 81

Agency A/B Testing Marketing ROI 81

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Martech

MAY 23, 2022

.” With so many people working remotely or in hybrid positions, event marketers often find themselves competing with other virtual experiences. Fortunately, the demand for virtual events is high, and marketers have more opportunities to integrate event technology into their campaigns than ever before. Processing.Please wait.

Marketing 118

Marketing A/B Testing Audience MarTech 118

Martech Series

JUNE 1, 2022

Open Influence, a global award-winning creator marketing company, has officially been named one of TikTok’s hand-selected Marketing Partners. ” TikTok and its suite of marketing solutions is changing the way brands show up, and how they allocate ad dollars.

Marketing 88

Marketing A/B Testing ROI Audience 88

Martech

DECEMBER 12, 2022

Display advertising is a powerful tool for marketers when used at its full potential. Here are five expert tips to help you optimize for the highest performance and maximize your display ads’ ROI in the upcoming year. Run A/B tests even when your campaign performs well. The same goes for increases.

A/B Testing 108

A/B Testing Conversion Audience ROI 108

Single Grain

MAY 5, 2023

Among other digital marketing mediums, PPC remains a popular method for driving traffic to a website and generating more leads. For this piece, we’ve assembled six different multi-channel PPC case studies that we hope will inform your own digital marketing strategy and help amplify your campaigns’ results.

ROI 52

ROI Advertising Conversion SEO 52

Martech

SEPTEMBER 28, 2022

Let’s face it: many consider email marketing boring. Email marketing can be an exciting channel because it drives a lot of revenue for your business. Research shows that you can expect a 42X ROI when you invest in email marketing. Test, test and perfect. Second, have an end goal in mind with your testing.

Marketing 100

Marketing Real Estate Click Through Rate A/B Testing 100

MNTN

JUNE 10, 2024

These days, digital marketing is a way of life. Companies across the world have budgeted more of their marketing dollars for online video advertising, social media, and other digital channels over the past few years. Today, we’ll discuss the critical steps you need to take for a successful performance marketing strategy.

Marketing 52

Marketing A/B Testing Performance Targeting Audience 52

Single Grain

SEPTEMBER 10, 2019

Content marketing has been growing exponentially in popularity and there are now over 500 million blogs on the Internet (1.6 As with any great marketing channel, content marketing has become saturated and is less effective in 2019 than it was ten years ago. 3) Develop Content Marketing Goals.

Marketing 112

Marketing A/B Testing SEO Banner 112

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. billion in Q3 2022, and they account for 92% of the search market share. That way, you’ll still make your ROI while maximizing your revenue. 90% of marketers say location-based advertising and marketing increase sales.

ROI 52

ROI Conversion CPC Food 52

Martech

NOVEMBER 14, 2024

According to recent research, effective customer journey analysis and personalization can have a significant impact on a company’s success: 67% of brand leaders reported exceeding ROI expectations when brand messages were personalized and contextualized, per Gartner.

Machine Learning 118

Machine Learning Click Through Rate A/B Testing Conversion Rate 118

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.

Marketing 120

Marketing A/B Testing Machine Learning Finance 120

Martech

OCTOBER 23, 2024

Marketers have been walking this tight rope for nearly two decades at this point, but we’ve finally reached an inflection point; companies who don’t provide a personalized experience will fall behind those that do. You never figured out how to measure success or what ROI looks like. What could go wrong?

ROI 113

ROI A/B Testing Machine Learning Shipping 113

Single Grain

SEPTEMBER 29, 2020

When it comes to getting eyes on your website’s landing pages, few marketing channels offer results as fast and at such a reasonable initial investment. Sure, content marketing is super scalable, and direct email marketing may offer fantastic returns. Book My Free E-Commerce Marketing Consultation .

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

Single Grain

FEBRUARY 22, 2024

But it’s not just about being present on these platforms, it’s about optimizing your ecommerce marketing strategy to get the edge over the competition. If you want to build an ecommerce empire, your ecommerce marketing strategy is going to be the cornerstone of that growth.

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

Single Grain

MARCH 28, 2023

There are a variety of marketing methods you can employ to promote your SaaS product , but today, we’re going to hone in on one in particular: PPC for SaaS. Get My Free SaaS PPC Marketing Plan Why PPC Is Important for SaaS PPC is a powerful digital marketing strategy that is particularly important for Software as a Service products.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52

MNTN

JUNE 11, 2024

Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head. If that sounds like a marketing strategy worth pursuing, read on to learn the ins and outs of this powerful technique.

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

AdvertiseMint

DECEMBER 6, 2023

In today’s digital marketing landscape, an effective sales funnel is indispensable for sales success. B y the end of this article , y ou’ll have actionable tips to help you build a successful sales funnel. Ready to supercharge your sales and marketing efforts? Convey detailed ROI, case studies, and demos.

Marketing 52

Marketing A/B Testing ROI Conversion Rate 52

Single Grain

APRIL 25, 2022

In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? Top 10 Paid Search Marketing Agencies. Ready to Hire a Paid Search Marketing Agency? Let's begin.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

MAY 31, 2023

Work With Us 7 Ways to Bolster Your Google Ads Marketing Here are seven pointers on optimizing your pay-per-click advertising account through simple housekeeping actions. Work With Us 4) Split Test Everything It’s shocking how little advertisers A/B test components of their Google search ads beyond just headlines and descriptions.

A/B Testing 52

A/B Testing Marketing Click Through Rate CPC 52

Martech

OCTOBER 18, 2023

Multichannel attribution is the unsung hero of data-driven marketing in a digital landscape teeming with touchpoints. It provides a lens through which we can observe the efficacy of each channel in our marketing ecosystems, giving us further insight into which channel is to thank (or blame) for campaign results.

CPA 126

CPA Conversion Rate Conversion ROI 126

MNTN

JULY 2, 2024

Understanding and optimizing conversion rates is crucial for any successful marketing strategy. Among the many marketing metrics available, conversion rate (CVR) stands out as a key indicator of how effectively your marketing efforts are turning potential customers into actual buyers.

Conversion Rate 52

Conversion Rate Conversion Non-Profit A/B Testing 52

MNTN

JULY 2, 2024

Understanding and optimizing conversion rates is crucial for any successful marketing strategy. Among the many marketing metrics available, conversion rate (CVR) stands out as a key indicator of how effectively your marketing efforts are turning potential customers into actual buyers.

Conversion Rate 52

Conversion Rate Conversion Non-Profit A/B Testing 52

Basis

MAY 23, 2024

Such brands highlight the lasting influence of brand marketing, demonstrating its ability to shape consumer behavior and brand perceptions over extended periods of time. Despite brand marketing’s time-proven effectiveness, performance marketing has captured the spotlight in recent years.

ROI 80

ROI Brand Awareness A/B Testing Audience 80

Single Grain

DECEMBER 8, 2020

As a founder, you have a few challenges when hiring for a marketing role or outsourcing marketing, such as: You can’t hire a full marketing team. In this article, you will find out what to pay attention to when choosing both marketing consultants and agencies to work on growing your tech business.

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Single Grain

JULY 27, 2023

In today’s marketing world, you ought to be constantly seeking ways to grow your brand’s digital footprint. In this post, we’ll delve into the world of data-driven marketing, exploring its strategies, benefits and successful implementation. Work With Us What Is Data-Driven Marketing?

Marketing 52

Marketing A/B Testing Conversion Rate Audience 52

MNTN

JUNE 7, 2024

MNTN Performance TV is a robust Connected TV (CTV) marketing platform that gives you full control over your television advertising campaigns. It’s a full-funnel , performance marketing solution that you can use to raise awareness, nurture leads, and drive conversions. Here are our top ten picks: 1.

Marketing 52

Marketing Brand Awareness A/B Testing SEO 52

MNTN

JUNE 7, 2024

MNTN Performance TV is a robust Connected TV (CTV) marketing platform that gives you full control over your television advertising campaigns. It’s a full-funnel , performance marketing solution that you can use to raise awareness, nurture leads, and drive conversions. Here are our top ten picks: 1.

Marketing 52

Marketing Brand Awareness A/B Testing SEO 52

MNTN

FEBRUARY 14, 2024

This past weekend was the unofficial kickoff to the marketing and advertising new year. Throughout the rest of 2024, it’s clear Connected TV (CTV) is going to be essential in marketing strategies. With the necessary channels in place, advertisers are exploring how to make the most out of both performance and brand marketing in 2024.

Marketing 52

Marketing A/B Testing Audience ROI 52

Single Grain

AUGUST 24, 2023

In recent years, there’s been a noticeable change in how we think of chief marketing officer jobs across various industries. The traditional role of a CMO, once solely focused on marketing strategies and campaigns, is undergoing a significant transformation. It throws into question a few things. So why is that?

Marketing 52

Marketing Conversion Rate A/B Testing ROI 52

MNTN

JULY 11, 2024

Fully committing to a traditional marketing method can leave you stuck in a never-ending cycle of customer acquisition, only to have most of them churn out of your funnel shortly after their first purchase. What Is Growth Marketing? Growth marketing is an advanced marketing strategy focused on the entirety of the customer lifecycle.

Marketing 52

Marketing Brand Awareness A/B Testing Conversion Rate 52