Martech

JANUARY 23, 2025

Every year, the martech world is flooded with bold predictions about whats next. Here are 10 martech trends you wont see in 2025, and the reasons why theyre just not realistic. Were all going to spend more on martech tools this year and probably for years to come. Thats not going to change. Unfortunately, it often isnt.

MarTech 108

MarTech Cookies ROI A/B Testing 108

Martech

MAY 2, 2022

Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. What if there was a way to test before launching, improve your return and understand why your consumers selected the asset they did?

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A/B Testing MarTech Marketing 100

Martech

OCTOBER 9, 2023

Persuasion principles and cognitive biases In my last MarTech post, I showed you how to combine email design with several of Robert Cialdini’s seven persuasion principles, such as loss aversion and social proof, to make your emails more click- and conversion friendly. You also can use GenAI in your A/B testing. Get MarTech!

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A/B Testing eCommerce Banner MarTech 135

Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. appeared first on MarTech. Q: What is the R programming language, and how is it used in marketing? Give it a try. Processing.

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A/B Testing Marketing Conversion Rate ROI 117

Martech

DECEMBER 2, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

A/B Testing 110

A/B Testing Control Group Marketing Conversion Rate 110

Martech Series

JULY 7, 2022

Out of 21 vendors, SiteSpect was named market leader in FeaturedCustomers’ A/B Testing Software category. an A/B testing and customer experience optimization platform provider, named A/B Testing Market Leader in FeaturedCustomers Summer 2022 Customer Success Report. SiteSpect, Inc.

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A/B Testing Marketing Conversion Rate MarTech 91

Martech

NOVEMBER 8, 2024

Tight budgets, leadership that fails to understand the value of email and its underlying technology and the eternal testing of segmentation and personalization — and let’s not forget the role of AI in all of this — all remain part of the job. 38:52: How about A/B testing and segmentation? Processing.

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A/B Testing Marketing Communications MarTech 121

Martech Series

FEBRUARY 27, 2023

North America’s fastest-growing optimization solution, Kameleoon , offers the most complete native, two-way integration with Google Analytics 4 (GA4) available for A/B testing today. “As early as 2021, Kameleoon has offered a native, two-way integration with GA4 for our customers who made the switch early on.

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A/B Testing MarTech Audience Conversion 86

Martech

AUGUST 12, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Conversion Rate 110

Conversion Rate A/B Testing Conversion Click Through Rate 110

Martech

SEPTEMBER 16, 2024

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. But how do you ensure your martech efforts are in lockstep with the goals of different organizational and go-to-market functions? The role of a martech COE in driving strategic alignment Every organization is different.

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MarTech A/B Testing Marketing Conversion Rate 62

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

AUGUST 5, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Martech tools: HubSpot: For content management and analytics. Processing.

Click Through Rate 117

Click Through Rate A/B Testing SEO MarTech 117

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

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A/B Testing eCommerce Fashion Conversion 113

Martech

OCTOBER 17, 2024

Amplitude’s Web Experimentation lets product managers, marketers, and growth leaders to A/B test and personalize web experiences. With visual editing and point-and-click interaction, Web Experimentation reduces the need for engineering support and accelerates testing. Email: Business email address Sign me up! Processing.

MarTech 66

MarTech A/B Testing Conversion Education 66

Martech Series

OCTOBER 25, 2022

Bloomreach, the world’s #1 Commerce Experience Cloud, announced the launch of Contextual Personalization, a new feature from Bloomreach Engagement that allows marketers to tap into the missed revenue opportunities presented by traditional A/B testing. We can’t wait to see what our customers will achieve with this feature.”

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A/B Testing Click Through Rate Conversion Rate Machine Learning 72

Martech

DECEMBER 16, 2024

Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. Analytics and A/B testing are important tools, but they say what happened without explaining why. Analytics and A/B testing are important tools, but they say what happened without explaining why.

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A/B Testing Marketing SEO Education 104

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. Test multiple biases strategically within a holistic testing framework. Processing.

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A/B Testing Clickbait Conversion Impressions 111

Chief Martech

FEBRUARY 28, 2022

Bain & Company recently conducted a martech survey with 100 major consumer products companies. They evaluated these companies’ maturity on 30 different martech capabilities, including enablers such as martech product management and governance practices. For example, A/B testing offers through an email campaign.

MarTech 130

MarTech A/B Testing Education Marketing 130

Martech

JANUARY 3, 2025

Instead of A/B testing, marketers can programmatically test from A to infinity. The post Guardrails and governance: How to protect your brand while using AI appeared first on MarTech. How AI does and doesnt change the game AI offers marketers the ability to produce creative materials at an unprecedented scale.

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Martech

MARCH 10, 2025

“AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. A/B testing helps refine content by identifying what resonates best with the audience. While AI can help identify your ideal customers, you must go old school to nurture them.

Conversion Rate 107

Conversion Rate Click Through Rate A/B Testing Conversion 107

Martech

OCTOBER 4, 2024

Certainly, marketers are already running specific tests — when they have the time and opportunity to do so. Tests might range over placement of CTA buttons, effectiveness of pop-ups and various aspects of content performance. The post Bluecore moves into experimentation appeared first on MarTech. Processing.

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A/B Testing Pop-Up Conversion Rate Retail 66

Martech

SEPTEMBER 11, 2024

Robust martech stacks support marketing and are barely used outside of marketing team goals. A previous column showcased seven content strategies for using martech insight and talent to upsell and engage customers. A/B testing. Sales is in charge of closing opportunities — and sometimes in charge of renewals. Processing.

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A/B Testing MarTech Marketing Communications 107

Martech

DECEMBER 19, 2024

Dig deeper: How to craft killer CTAs that convert B2B prospects Testing for success: A framework for optimizing CTAs CTAs rarely reach their full potential without testing and refinement. A/B testing basics A/B testing allows you to determine what resonates most with your audience by testing one element at a time.

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A/B Testing Pop-Up Click Through Rate Conversion 118

Martech

JANUARY 20, 2023

It is important to point out that in the vast majority of cases, such instigators aren’t trying to foil the best intentions of the martech and MOps teams. Dig deeper: The secret to building a useful martech stack Preventing messes when ‘yes’ isn’t on the cards There are certainly times and reasons when “yes” isn’t a viable answer.

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MarTech A/B Testing Manufacturing Finance 111

Martech

NOVEMBER 14, 2024

Test and iterate : Implement methods like A/B testing to evaluate the effectiveness of new solutions and make necessary adjustments based on the results. The post How advanced customer journey analytics is shaping the future of engagement appeared first on MarTech. Email: Business email address Sign me up! Processing.

Machine Learning 126

Machine Learning Click Through Rate A/B Testing Conversion Rate 126

Martech Series

NOVEMBER 8, 2022

Martech startup Tapple’s latest software release leverages “phygital” engagement to collect first-party data through mobile gamification, giving brands the ability to analyze their real world performance and seamlessly remarket to consumers. A/B Testing Performance. Consumer engagement rankings.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Martech

DECEMBER 12, 2024

With some basic A/B testing, youll be able to confirm the best time to send marketing texts for the best engagement. The post Why syncing email and SMS is critical to marketing success appeared first on MarTech. Master perfect timing Yes, SMS subscribers usually have a preferred time to read their text messages. Processing.

Marketing 110

Marketing Pop-Up A/B Testing ROI 110

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. by ensuring they are visible or providing guidance for A/B testing of email subject lines and landing page UX. Get MarTech! In your inbox.

MarTech 101

MarTech A/B Testing Finance Brand Awareness 101

Martech

OCTOBER 4, 2021

. “Site search is a misunderstood capability on our websites,” said Stephen Zakur, CEO at SoloSegment, in his talk at our recent MarTech conference. ” Watch the full presentation from MarTech here (free registration required). Automate A/B testing.

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A/B Testing Machine Learning MarTech Conversion 132

Martech

MARCH 11, 2025

The pitfalls of over-familiarity Many martech vendors have assured us that bland, non-personalized messaging will soon be a thing of the past if we just sign the contract. It’s well within reach with today’s martech, intelligence, and content strategies.

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A/B Testing Conversion MarTech Audience 83

Martech Series

NOVEMBER 23, 2022

Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact. Every personalization is A/B tested automatically to convey the efficacy of personalized content to each segment of customers. The top features of Unless include feature management, A/B testing, and website personalization.

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A/B Testing eCommerce Audience MarTech 113

Chief Martech

MAY 13, 2024

For years, the conventional wisdom in martech has been: the fewer apps in your stack, the better. The CFO’s default answer to optimizing martech costs? The CIO’s default answer to optimizing martech governance? In our view, martech stacks themselves are composed of multiple products, integrated together.

MarTech 89

MarTech A/B Testing Marketing Audience 89

Martech

SEPTEMBER 14, 2022

One way to find out is using AI to analyze more data from the entire customer journey, instead of depending on limited results from specific A/B tests. based decision-making software company causaLens at The MarTech Conference. Limits to A/B testing. Get MarTech! Causes matter. But there are downsides.

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A/B Testing MarTech Marketing Media 108

Martech

APRIL 24, 2023

Google will be removing the Google Analytics 4 integration with the A/B testing and personalization tool, Optimize. For marketers who are looking to step up their conversion rate optimization, it provides value by combining user experience and attribution data with personalization and A/B testing. Get MarTech!

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A/B Testing Conversion Rate Conversion MarTech 103

Martech

OCTOBER 23, 2024

Organizations typically rely on cross-functional teams spanning marketing, product, engineering and sales to build a personalization infrastructure, which also relies on data systems and martech tools. The post The age of personalization: How to prepare when nobody’s prepared appeared first on MarTech. What could go wrong?

ROI 116

ROI A/B Testing Machine Learning Shipping 116

Martech

MARCH 12, 2025

” Dig deeper: Is A/B testing dead? The post Are synthetic audiences the future of marketing testing? appeared first on MarTech. Interestingly, synthetic audiences could be used to understand when personalized marketing gets too hyper by gauging what consumers might perceive as “creepy.”

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Audience Marketing A/B Testing MarTech 67

Martech

APRIL 25, 2022

Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. What if there was a way to test before launching, improve your return and understand why your consumers selected the asset they did?

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A/B Testing MarTech Marketing 115