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How to use generative AI in copywriting for an A/B testing program

Martech

Here’s a glimpse into how my agency uses an advanced form of ChatGPT to help us with copywriting for an email A/B test. The post How to use generative AI in copywriting for an A/B testing program appeared first on MarTech. Try it for yourself, and let me know how it works for you! Processing.

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How cognitive biases influence email A/B tests

Martech

Learning to recognize and avoid these biases will help you run more reliable, data-driven testing and generate insights you can use to create more engaging and effective email messages and a stronger program overall. How bias affects A/B testing A/B testing is a key part of your email marketing program. Processing.

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Is A/B testing dead?

Martech

“Today, A/B testing is thriving — it’s been a huge improvement from non-A/B testing,” said George Khachatryan, CEO of AI company OfferFit, in a recent webinar. “At At the same time, the people performing these tests every day recognize that’s it’s a lot more difficult than it may seem.”.

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6 tips for creating a winning email marketing calendar

Martech

August has no holidays, so use this gap in the calendar to your advantage, like getting rid of surplus stock with a clearance sale or A/B testing discounts vs. free items on your email pop-ups to acquire new contacts. Consider A/B testing A/B testing is the secret weapon of any email marketing program.

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6 key issues when deciding to consolidate or upgrade your martech stack

Martech

Dig deeper: Big players vs. niche specialists: Choosing your martech vendors 3. Enhancing performance with analytics and testing Due to system complexity, many users of legacy marketing automation systems primarily conduct basic email campaigns. Dig deeper: Aligning martech with your business strategy: Your blueprint for success 5.

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A/B Testing For B2B Marketers

Martech Series

A/B testing is a method used by marketers to increase conversion rates, decrease ad spending, and make better design decisions for the website or overall digital experience. A/B Testing for B2B marketers. A/B testing is used primarily for landing page design and ads. Split URL testing. Freshmarketer.

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A/B testing is dead, long live A/B testing!

Martech

Odds are, you’re A/B testing. What’s making A/B testing obsolete? Join Scott Brinker, editor, chiefmartec.com and OfferFit’s CEO, George Khachatryan, for a discussion on how new AI methods are displacing traditional A/B testing, and what this means for the test and learn programs you use to maximize customer engagement.