Martech

APRIL 21, 2025

Whats curious, though, is how many martech vendors still seem oblivious to the idea that incremental sales are what truly count. Attribution sucks Attribution is the typical way martech measures performance. Dig deeper: How attribution masks whats driving growth What about A/B testing? That logic is flawed. Let me know.

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Martech

OCTOBER 9, 2023

Persuasion principles and cognitive biases In my last MarTech post, I showed you how to combine email design with several of Robert Cialdini’s seven persuasion principles, such as loss aversion and social proof, to make your emails more click- and conversion friendly. You also can use GenAI in your A/B testing. Get MarTech!

A/B Testing 135

A/B Testing eCommerce Banner MarTech 135

Martech

DECEMBER 2, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

A/B Testing 113

A/B Testing Control Group Marketing Conversion Rate 113

Martech Series

JULY 7, 2022

Out of 21 vendors, SiteSpect was named market leader in FeaturedCustomers’ A/B Testing Software category. an A/B testing and customer experience optimization platform provider, named A/B Testing Market Leader in FeaturedCustomers Summer 2022 Customer Success Report. SiteSpect, Inc.

A/B Testing 91

A/B Testing Marketing Conversion Rate MarTech 91

Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. appeared first on MarTech. Q: What is the R programming language, and how is it used in marketing? Give it a try. Processing.

A/B Testing 118

A/B Testing Marketing Conversion Rate ROI 118

Martech

NOVEMBER 8, 2024

Tight budgets, leadership that fails to understand the value of email and its underlying technology and the eternal testing of segmentation and personalization — and let’s not forget the role of AI in all of this — all remain part of the job. 38:52: How about A/B testing and segmentation? Processing.

A/B Testing 122

A/B Testing Marketing Communications MarTech 122

Martech Series

FEBRUARY 27, 2023

North America’s fastest-growing optimization solution, Kameleoon , offers the most complete native, two-way integration with Google Analytics 4 (GA4) available for A/B testing today. “As early as 2021, Kameleoon has offered a native, two-way integration with GA4 for our customers who made the switch early on.

A/B Testing 86

A/B Testing MarTech Audience Conversion 86

Martech

AUGUST 12, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up!

Conversion Rate 111

Conversion Rate A/B Testing Conversion Click Through Rate 111

Martech

SEPTEMBER 16, 2024

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. But how do you ensure your martech efforts are in lockstep with the goals of different organizational and go-to-market functions? The role of a martech COE in driving strategic alignment Every organization is different.

MarTech 62

MarTech A/B Testing Marketing Conversion Rate 62

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

AUGUST 5, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Martech tools: HubSpot: For content management and analytics. Processing.

Click Through Rate 117

Click Through Rate A/B Testing SEO MarTech 117

Martech Series

FEBRUARY 15, 2023

In analyses of hundreds of customer reviews collected by G2, Bloomreach was rated higher than competitors in key areas ranging from quality of support to A/B testing. G2 is the largest and most trusted software marketplace, used by millions of people annually to make smarter software decisions based on authentic peer reviews.

A/B Testing 82

A/B Testing Marketing ROI MarTech 82

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

A/B Testing 113

A/B Testing eCommerce Fashion Conversion 113

Martech Series

OCTOBER 25, 2022

Bloomreach, the world’s #1 Commerce Experience Cloud, announced the launch of Contextual Personalization, a new feature from Bloomreach Engagement that allows marketers to tap into the missed revenue opportunities presented by traditional A/B testing. We can’t wait to see what our customers will achieve with this feature.”

A/B Testing 72

A/B Testing Click Through Rate Conversion Rate Machine Learning 72

Martech

DECEMBER 16, 2024

Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven. Analytics and A/B testing are important tools, but they say what happened without explaining why. Analytics and A/B testing are important tools, but they say what happened without explaining why.

A/B Testing 104

A/B Testing Marketing SEO Education 104

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. Test multiple biases strategically within a holistic testing framework. Processing.

A/B Testing 114

A/B Testing Clickbait Conversion Impressions 114

Chief Martech

FEBRUARY 28, 2022

Bain & Company recently conducted a martech survey with 100 major consumer products companies. They evaluated these companies’ maturity on 30 different martech capabilities, including enablers such as martech product management and governance practices. For example, A/B testing offers through an email campaign.

MarTech 130

MarTech A/B Testing Education Marketing 130

Martech

DECEMBER 9, 2024

And while A/B testing can shed some light, it doesnt get to a granular level. The post How AI can revolutionize creative impact measurement appeared first on MarTech. Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. Is it the copy, the images, the audio?

A/B Testing 118

A/B Testing Brand Awareness Communications Marketing 118

Martech

JANUARY 3, 2025

Instead of A/B testing, marketers can programmatically test from A to infinity. The post Guardrails and governance: How to protect your brand while using AI appeared first on MarTech. How AI does and doesnt change the game AI offers marketers the ability to produce creative materials at an unprecedented scale.

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A/B Testing Machine Learning Finance Fashion 131

Martech

OCTOBER 4, 2024

Certainly, marketers are already running specific tests — when they have the time and opportunity to do so. Tests might range over placement of CTA buttons, effectiveness of pop-ups and various aspects of content performance. The post Bluecore moves into experimentation appeared first on MarTech. Processing.

A/B Testing 66

A/B Testing Pop-Up Conversion Rate Retail 66

Martech

SEPTEMBER 11, 2024

Robust martech stacks support marketing and are barely used outside of marketing team goals. A previous column showcased seven content strategies for using martech insight and talent to upsell and engage customers. A/B testing. Sales is in charge of closing opportunities — and sometimes in charge of renewals. Processing.

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A/B Testing MarTech Marketing Communications 108

Martech

MARCH 20, 2025

Status: Private Beta Applicable HubSpot Hubs: Content Hub Applicable HubSpot Tiers: Pro Optimize conversions with A/B testing for CTAs Whats new: You can now run A/B tests on CTAs created with the new editor, allowing you to compare two variations based on clicks and views to determine the best performer. Processing.

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A/B Testing Conversion Marketing Communications 99

Martech

DECEMBER 19, 2024

Dig deeper: How to craft killer CTAs that convert B2B prospects Testing for success: A framework for optimizing CTAs CTAs rarely reach their full potential without testing and refinement. A/B testing basics A/B testing allows you to determine what resonates most with your audience by testing one element at a time.

A/B Testing 119

A/B Testing Pop-Up Click Through Rate Conversion 119

Martech

MARCH 17, 2025

It cuts through months of A/B testing and tells you exactly when to hit send. The post 5 email marketing tech essentials for 2025 success appeared first on MarTech. While some AI services arent 100% there just yet, they can be a game changer in helping marketers reach customers when theyre most likely to check their emails.

Marketing 118

Marketing A/B Testing MarTech Agency 118

Martech

JANUARY 20, 2023

It is important to point out that in the vast majority of cases, such instigators aren’t trying to foil the best intentions of the martech and MOps teams. Dig deeper: The secret to building a useful martech stack Preventing messes when ‘yes’ isn’t on the cards There are certainly times and reasons when “yes” isn’t a viable answer.

MarTech 112

MarTech A/B Testing Manufacturing Finance 112

Martech

NOVEMBER 14, 2024

Test and iterate : Implement methods like A/B testing to evaluate the effectiveness of new solutions and make necessary adjustments based on the results. The post How advanced customer journey analytics is shaping the future of engagement appeared first on MarTech. Email: Business email address Sign me up! Processing.

Machine Learning 127

Machine Learning Click Through Rate A/B Testing Conversion Rate 127

Martech

MARCH 10, 2025

“AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. A/B testing helps refine content by identifying what resonates best with the audience. While AI can help identify your ideal customers, you must go old school to nurture them.

Conversion Rate 111

Conversion Rate Click Through Rate A/B Testing Conversion 111

Martech Series

NOVEMBER 8, 2022

Martech startup Tapple’s latest software release leverages “phygital” engagement to collect first-party data through mobile gamification, giving brands the ability to analyze their real world performance and seamlessly remarket to consumers. A/B Testing Performance. Consumer engagement rankings.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Martech

DECEMBER 12, 2024

With some basic A/B testing, youll be able to confirm the best time to send marketing texts for the best engagement. The post Why syncing email and SMS is critical to marketing success appeared first on MarTech. Master perfect timing Yes, SMS subscribers usually have a preferred time to read their text messages. Processing.

Marketing 110

Marketing Pop-Up A/B Testing ROI 110

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. by ensuring they are visible or providing guidance for A/B testing of email subject lines and landing page UX. Get MarTech! In your inbox.

MarTech 101

MarTech A/B Testing Finance Affiliates 101

Martech

APRIL 3, 2025

If you’re unsure, set up a new campaign that implements one of the changes to A/B test the effectiveness. Your tech stack is built for conversion volume, not value Too often, our martech stacks chase vanity metrics like site traffic, social media followers and free downloads when they need to focus on generating revenue.

Conversion 106

Conversion ROI Brand Awareness Click Through Rate 106

Martech

OCTOBER 4, 2021

. “Site search is a misunderstood capability on our websites,” said Stephen Zakur, CEO at SoloSegment, in his talk at our recent MarTech conference. ” Watch the full presentation from MarTech here (free registration required). Automate A/B testing.

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A/B Testing Machine Learning MarTech Conversion 133

Martech

MARCH 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. appeared first on MarTech. Q: How are marketers using ChatGPT’s Operator function? Give it a try. Processing.

Marketing 77

Marketing A/B Testing SEO Conversion Rate 77

Martech Series

NOVEMBER 23, 2022

Marketing Technology News: MarTech Interview with Laura Goldberg, CMO at Constant Contact. Every personalization is A/B tested automatically to convey the efficacy of personalized content to each segment of customers. The top features of Unless include feature management, A/B testing, and website personalization.

A/B Testing 113

A/B Testing eCommerce Audience MarTech 113

Martech

MARCH 11, 2025

The pitfalls of over-familiarity Many martech vendors have assured us that bland, non-personalized messaging will soon be a thing of the past if we just sign the contract. It’s well within reach with today’s martech, intelligence, and content strategies.

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A/B Testing Conversion MarTech Audience 97

Chief Martech

MAY 13, 2024

For years, the conventional wisdom in martech has been: the fewer apps in your stack, the better. The CFO’s default answer to optimizing martech costs? The CIO’s default answer to optimizing martech governance? In our view, martech stacks themselves are composed of multiple products, integrated together.

MarTech 89

MarTech A/B Testing Marketing Audience 89

Martech

SEPTEMBER 14, 2022

One way to find out is using AI to analyze more data from the entire customer journey, instead of depending on limited results from specific A/B tests. based decision-making software company causaLens at The MarTech Conference. Limits to A/B testing. Get MarTech! Causes matter. But there are downsides.

A/B Testing 108

A/B Testing MarTech Marketing Media 108