Ad Rants

JUNE 28, 2023

Double down on SEO. You may be a little tired by now of search engine optimization (SEO). Or you might assume that your SEO efforts are second to none. Like all digital marketing applications, SEO is an ever-changing process. Today's SEO trends are toward a more nuanced approach. Think again, though.

SEO 215

SEO Marketing Pop-Up A/B Testing 215

Martech

MARCH 17, 2025

Here are some ways in which marketers are utilizing this functionality: Content creation and ideation Marketers can use the Operator function to brainstorm content ideas for blogs, social media posts and marketing campaigns. The Operator can provide tips on how to improve existing content for better SEO performance.

Marketing 71

Marketing A/B Testing SEO Conversion Rate 71

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Use A/B testing to refine your approach and maximize conversions.

SEO 120

SEO Conversion Conversion Rate Brand Awareness 120

Single Grain

JUNE 15, 2023

When visitors encounter your brand colors consistently throughout their interactions with your website, social media profiles, and marketing materials, it creates a cohesive and memorable brand experience. During the conversion testing, he discovered that the Hello Bar site, which was predominantly orange, converted notably well.

A/B Testing 52

A/B Testing Click Through Rate Conversion Conversion Rate 52

Single Grain

SEPTEMBER 18, 2019

The problem with that strategy is that if you do it wrong, it could have a negative impact on your SEO. There’s too much at stake when it comes to SEO. Dive Deeper: The Easy Guide to Broken Link Building for SEO. 2) A/B Test to Help Rank Old Content. How to Run A/B Tests that Actually Increase Conversions.

A/B Testing 107

A/B Testing SEO Pop-Up Banner 107

illumin

JANUARY 2, 2025

Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. What is Adtech? Adtech is the use of technology to automate and optimize the buying, selling, and delivery of digital advertising.

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. Different companies rely on different tools to analyze their media spending, but you should preferably pick one or two of the best (depending what your tasks are). So what are the best paid media tools? Here are the top 17 tools available on the market.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

JUNE 13, 2023

Having a sound social media strategy is crucial to amplifying your brand’s voice and connecting with your audience. Work With Us Identifying Weaknesses in Your Social Media Strategy The journey to a successful social media strategy begins with acknowledging areas that require improvement.

A/B Testing 86

A/B Testing Media Marketing Audience 86

Martech

JUNE 29, 2022

If you’re using Google Ads, Search Ads 360, DV360, or other media tools in the suite, GA can be a hub, as well as a source in the media activation process. The paid media platforms in GMP have advanced, automated reporting. This includes content creators, SEO teams, and web developers. GA integrations as a hub.

Media 112

Media A/B Testing Conversion Audience 112

Single Grain

SEPTEMBER 10, 2019

A study on Quicksprout showed that when they A/B tested landing pages, the longer ones not only performed better, but also had more qualified leads. Incorporate more keywords and SEO optimization. MeetEdgar – social media post scheduler. Buffer – social media automation tool. 15) Post to Medium.

Marketing 112

Marketing A/B Testing SEO Banner 112

Single Grain

SEPTEMBER 29, 2020

While it may not have an immediate impact on conversions, using existing paid advertising campaigns to improve your landing pages offers an excellent alternative to traditional methods of conducting A/B testing. The Importance of A/B Testing in E-Commerce. Dive Deeper: * What Is A/B SEO Testing? *

A/B Testing 98

A/B Testing Click Through Rate Conversion Advertising 98

Single Grain

SEPTEMBER 8, 2023

A-B Test Your Content You might think A/B testing is better reserved for social media posts and paid media ads by trying out different graphics and copy. However, you can apply A/B testing to other types of content as well like blogs, sales pages, your home page, and the like.

ROI 98

ROI A/B Testing Marketing SEO 98

Martech Series

FEBRUARY 20, 2023

One of the things to master while running a website is search engine optimization (SEO). This means that you must keep up with SEO developments if you want to beat the competition. The tools available range from mobile-friendly testers and website speed tests to data insights on how to enhance your website to ensure its success.

SEO 94

SEO Marketing A/B Testing Conversion Rate 94

Martech Series

NOVEMBER 25, 2022

Marketers can achieve this by using a combination of technical SEO and content marketing strategies. A/B Testing if required. Leveraging Social Media. Undeniably, social media is a powerful tool for B2B businesses today. Social media keeps your brand on top of customers’ minds and drive traffic to your website.

A/B Testing 99

A/B Testing Marketing Audience SEO 99

Single Grain

MARCH 25, 2020

Something you likely see every day: In addition to helping improve your site’s conversion rate, these trust signals also help with your SEO. Strategically positioning them by your CTAs will also help increase conversions: Dive Deeper: * How Poor Website Security Negatively Impacts SEO Rankings. * Payment assurances (e.g.

Conversion Rate 126

Conversion Rate Conversion A/B Testing Audience 126

Single Grain

FEBRUARY 3, 2020

A/B testing. Unmoderated UX Testing. An unmoderated test involves a user interacting with your product or service in a “real world” environment while being subject to a limited number of tasks or questions. They can share their photos, which are then showcased during the match on screens and social media.

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

Single Grain

SEPTEMBER 30, 2019

6 Ways Google Ads Can Boost Your SEO Results. The Complete Guide to Local SEO. 4) Test Your Ads for Success. The best PPC professionals in the industry always A/B test their ad creatives, especially the title, in order to improve CTR and conversions. How to Run A/B Tests that Actually Increase Conversions.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

DECEMBER 8, 2020

You might have heard of Inbound, Brand, Social Media, and Content Marketers. A T-shaped marketer is someone who has broad marketing experience in multiple domains (SEO, copywriting, social media management, PPC ads, SMS marketing , analytics), but specializes in just one or two domains. What Is a T-shaped Marketer?

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Single Grain

SEPTEMBER 8, 2020

But the best part is that, unlike paid ads or social media ads, there is no cost to increasing your clicks. . We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. 3) Entice Your Audience with On-SERP SEO. Want to grow your organic traffic by 20-100%?

Click Through Rate 138

Click Through Rate SEO Clickbait Impressions 138

Single Grain

NOVEMBER 20, 2020

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Before we review and discuss the tools, let’s understand what SEO agencies are and what type of software they need to proficiently manage all their SEO activities.

SEO 52

SEO Agency A/B Testing Media 52

Single Grain

JUNE 11, 2019

Let’s say I'm selling SEO software. For my SEO software, for instance, I could choose to target only those who are senior-level or managers, which would increase the likelihood that I’d reach people who are the decision makers when it comes to purchasing my software. Get A Free Consultation. Target by Job Title.

Retargeting 111

Retargeting SEO A/B Testing Banner 111

Ad Monsters

DECEMBER 1, 2023

Amidst escalating bid costs and intensified competition in paid media campaigns this holiday season, businesses must proactively address rising CPMs, expand targeting strategies, refine demographics, and utilize A/B testing to maintain cost-effectiveness and optimize ad spend.

Marketing 98

Marketing A/B Testing Conversion Rate Audience 98

AdvertiseMint

JANUARY 18, 2024

Useful blogs encourage subscriptions and social media follows. Search Engine Optimization (SEO) SEO stands for Search Engine Optimization. When people search keywords related to your business, SEO helps them find and click on your site faster. SEO keeps visitors coming long after you pause your ads.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Automatad Inc.

NOVEMBER 13, 2023

Now, imagine Search Engine Optimization (SEO) as a powerful spotlight. With SEO, you can move your billboard from that hidden spot to a busy street where everyone can see it. As a result, they neglect SEO, which eventually affects their ad earnings. Here Are the Five Common SEO Mistakes to Avoid 1.

SEO 52

SEO Click Through Rate A/B Testing Conversion 52

Single Grain

JUNE 23, 2020

Different types of content fall under this umbrella, including: Blogging , which can happen on your own site (“owned media”) or involve guest blogging for other publications, and can include text, images, infographics and videos. 70% of survey respondents said that SEO is better than PPC for generating sales.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Martech

SEPTEMBER 18, 2024

Be there: Make your brand discoverable Being there means ensuring your brand is visible wherever your audience is looking for information or solutions — whether that’s on Google, social media or other digital platforms. Use A/B testing to refine content and messaging for each micro-moment.

Conversion 66

Conversion Conversion Rate Click Through Rate A/B Testing 66

Ad Monsters

APRIL 24, 2024

Faster load time means visitors are less likely to click away, and it’s good for SEO rankings. We constantly A/B test our SSP partners and eliminate the underperforming ones. Mediavine adopted the tactic years ago to decrease data usage so that publisher sites can load faster. Mediavine is 99% direct, we don’t use any resellers.

Ad Tech 110

Ad Tech A/B Testing Viewability Finance 110

Single Grain

NOVEMBER 15, 2019

The social media giant has been actively focusing on video by rewarding Pages that publish videos with higher spots in their followers’ organic feed. Think about testing videos of different lengths to see which works best. Facebook’s A/B testing feature can handle this for you. What Is A/B SEO Testing?

Video Ads 97

Video Ads A/B Testing Audience Pop-Up 97

Single Grain

SEPTEMBER 26, 2019

Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign. Social media is another great way to push content out there. He was just writing articles related to social media marketing. For example, let’s say you’re trying to go after the term “SEO” or “online marketing.” Cross-Link Your Content.

Real Estate 99

Real Estate SEO Banner Click Through Rate 99

Martech

MARCH 27, 2023

There’s also a new list filter for reporting who has or has not completed a Marketing Event, Media Interaction, or Custom Behavioral Event. Easier social media publishing and email replies on mobile (beta) Using the new HubSpot mobile app features, your team will be better equipped to create and correct social media posts on the go.

SEO 107

SEO A/B Testing MarTech Media 107

Single Grain

DECEMBER 23, 2024

Step 3: Use LinkedIns Advertising Tools Source: Social Media Examiner LinkedIn provides a suite of targeted advertising options ideal for ABM campaigns. Test and iterate : Continuously test different ad formats, messages, and content types to identify what works best. Contact us to learn more about our process.

Marketing 52

Marketing Audience A/B Testing Retargeting 52

Single Grain

JULY 19, 2023

As any savvy marketer knows, the social media landscape is constantly changing. In this post, we’ll go through the social media advertising trends that are expected to rise in popularity – and that you should consider adding to your social advertising strategy. Work With Us Which Social Media Platforms Should You Focus On?

Media 73

Media Advertising A/B Testing Education 73

Single Grain

AUGUST 18, 2023

Social Media for Relationship Building 4.9 billion people use social media worldwide , so it’s obvious that your customers are on various social platforms. 40%-60% of customers are also using social media as a support channel. And don’t forget about personalization on social media. SEO ROI also varies by industry.

ROI 98

ROI Marketing SEO CPA 98

Spoton Digital Media

JUNE 13, 2024

Organic content is discoverable by audiences via search engines and social media feeds controlled by algorithms, which choose which content to display based on hundreds of factors (including content relevance, quality, and authority, among many other factors). Organic social refers to posts shared on social media feeds without paid promotion.

A/B Testing 69

A/B Testing SEO Audience Media 69

Single Grain

DECEMBER 15, 2020

Best Lead Generation Tactics for Content, Email & Social Media Marketing. You will be able to determine the email list growth rate with the help of marketing analytics that will give you an insight into the number of leads you have received through each channel, namely social media, SEO and PPC. 2) Click-Through Rate (CTR).

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

Single Grain

JULY 8, 2019

The Future of SEO: How AI and Machine Learning Will Impact Content. This includes its language, media, colors and, most importantly, the overall offer. A/B testing to test various elements, page speed , etc., 5 Important Landing Page Elements You Should Be A/B Testing. 1) Ad Mapping.

Agency 106

Agency A/B Testing Machine Learning Conversion 106

Single Grain

JULY 17, 2019

But when I took over the company about five years ago, we only offered SEO services: Single Grain was sold for $2 upfront ($1 for Sujan’s shares and $1 for Neil’s), and I had to pay through profits of the company. From that, Single Grain evolved into a media company, too. Moz is one of the most well-known SEO companies.

SEO 92

SEO Banner Non-Profit Impressions 92