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In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. To maximize the impact of your mobile ad campaigns, it’s essential to prioritize viewability.
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Best NativeAdvertising Platform AdAdapted Boosts Hydrant’s Sales Velocity With Mobile Campaign News UK TripleLift. Best Personalization and A/BTesting Platform Attentive Contobox & The Home Depot Canada Litmus Movable Ink Piano Postclick Reduces Boll & Branch’s Customer Acquisition Costs by 38%.
A/BTesting and Optimization Consistently perform A/Btests on ad creatives, formats, and messaging to pinpoint the most effective elements for your audience. A/BTesting: Experiment with ad creatives, formats, and calls-to-action. Ad Viewability Ads that aren’t viewed do not generate revenue.
So now, the CPM will be calculated only for the three ad units that were under the user’s viewability range. Publishers can increase their eCPM by creating high-quality and engaging content, targeted advertising, and using high-paying ad networks. Now the user left the page halfway through the content.
In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.
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