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6 tips for creating a winning email marketing calendar

Martech

August has no holidays, so use this gap in the calendar to your advantage, like getting rid of surplus stock with a clearance sale or A/B testing discounts vs. free items on your email pop-ups to acquire new contacts. Consider A/B testing A/B testing is the secret weapon of any email marketing program.

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Common Marketing Tricks That Can Actually Ruin Your SEO

Single Grain

In this article, I will show you how to stop losing your organic traffic due to inadequate implementation of A/B tests, sliders, videos, pop-ups and other SEO nightmares. ?? . Why Marketing Tests Can Ruin SEO Efforts. But there are ways to minimize the negative SEO impacts of marketing tricks like: A/B tests.

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Why You Should A/B Test Your Brand Color

Single Grain

During the conversion testing, he discovered that the Hello Bar site, which was predominantly orange, converted notably well. This finding prompted them to run numerous A/B tests, and the results consistently showed that the orange color performed exceptionally in driving conversions.

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What You Should Do With Old Content That’s Not Getting Traffic

Single Grain

There are a lot of reasons why people opt for deleting old, poorly performing content, such as: Helping Google rank the best pages : If you have several pieces of content on the same topic, you want the most up-to-date, freshest links to come up in search. 2) A/B Test to Help Rank Old Content. Is it the content you want?

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5 Digital Marketing Tactics Your Business Can Utilize To Improve Its Presence and Brand

Ad Rants

Digital marketing keeps evolving and it can sometimes feel hard to keep up. You'll get the most impact and be able to nudge the needle up in terms of your branding recognition. Test newer SEO-compatible practices. Despite the fact that there are already tons of podcasts out there, more pop up all the time.

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Personalization and real-time interaction management: Best of the Chatbot

Martech

Personalized Pop-ups and Notifications: Utilize real-time interaction management to display personalized pop-ups and notifications to customers at various touchpoints. For example, when a customer visits the website, a pop-up can offer a personalized discount or highlight the benefits of subscribing to a beauty box.

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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

A/B testing. Unmoderated UX Testing. An unmoderated test involves a user interacting with your product or service in a “real world” environment while being subject to a limited number of tasks or questions. Moderated UX Testing. Qualitative user research methods include: Interviews. Card sorting.