article thumbnail

6 tips for creating a winning email marketing calendar

Martech

August has no holidays, so use this gap in the calendar to your advantage, like getting rid of surplus stock with a clearance sale or A/B testing discounts vs. free items on your email pop-ups to acquire new contacts. Consider A/B testing A/B testing is the secret weapon of any email marketing program.

article thumbnail

Why syncing email and SMS is critical to marketing success

Martech

Dig deeper: What is mobile marketing: A guide for marketers Do the groundwork first Youre probably already using email pop-ups on your brand’s website to collect the addresses of new visitors. I recommend marking the phone number field as optional and including it on the front page of your pop-up. Processing.

Marketing 114
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Bluecore moves into experimentation

Martech

Certainly, marketers are already running specific tests — when they have the time and opportunity to do so. Tests might range over placement of CTA buttons, effectiveness of pop-ups and various aspects of content performance. Processing. The post Bluecore moves into experimentation appeared first on MarTech.

article thumbnail

The science behind high-performing calls to action

Martech

Examples include, Sign up today offer ends midnight” or Only 3 spots left reserve yours now. A/B testing basics A/B testing allows you to determine what resonates most with your audience by testing one element at a time. Make it clear and achievable so users feel confident about moving forward.

article thumbnail

Common Marketing Tricks That Can Actually Ruin Your SEO

Single Grain

In this article, I will show you how to stop losing your organic traffic due to inadequate implementation of A/B tests, sliders, videos, pop-ups and other SEO nightmares. ?? . Why Marketing Tests Can Ruin SEO Efforts. But there are ways to minimize the negative SEO impacts of marketing tricks like: A/B tests.

SEO 98
article thumbnail

Why You Should A/B Test Your Brand Color

Single Grain

During the conversion testing, he discovered that the Hello Bar site, which was predominantly orange, converted notably well. This finding prompted them to run numerous A/B tests, and the results consistently showed that the orange color performed exceptionally in driving conversions.

article thumbnail

What You Should Do With Old Content That’s Not Getting Traffic

Single Grain

There are a lot of reasons why people opt for deleting old, poorly performing content, such as: Helping Google rank the best pages : If you have several pieces of content on the same topic, you want the most up-to-date, freshest links to come up in search. 2) A/B Test to Help Rank Old Content. Is it the content you want?