Single Grain

AUGUST 25, 2020

Facebook is the most effective marketing channel — according to 67% of social advertisers. I also recommend that you create many versions of your ad and split test (aka A/B test) them to see which version converts best. In fact: 3 out of 4 people notice retargeted ads and they are 76% more likely to get clicks.

Video Ads 145

Video Ads Retargeting A/B Testing Conversion Rate 145

Single Grain

MARCH 3, 2023

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Native advertising isn’t similar to paid social advertising.

Native Advertising 97

Native Advertising Advertising CPC Brand Awareness 97

AdvertiseMint

JUNE 27, 2023

Retargeting your Facebook audience. Retargeting is a type of Facebook ad that has brought success to many businesses. For example, Aurum Brothers made 13 times more money from their ads by retargeting people who had already visited their website. Setting up testing in the Facebook Ads Manager: Go to the Ads Manager.

Advertising 59

Advertising Retargeting Video Ads Mobile Ads 59

AdvertiseMint

JUNE 15, 2023

If you own a small business, you can use Custom Audiences to retarget people. Perform A/B testing tool. Run Facebook’s built-in A/B testing tool to experiment with the following: Ad format. AdvertiseMint, the premier social advertising agency specializing in Facebook and Instagram ads, can assist you.

Marketing 59

Marketing A/B Testing Audience Retargeting 59

AdvertiseMint

JULY 5, 2023

This data allows for successfully retargeting certain audiences with different ad sets, which is especially important for big-ticket items that may require touches before conversion. When looking at them, look back to see what tests you have done on the ads. If your e-commerce platform has partner integrations, make sure to use them.

A/B Testing 52

A/B Testing CPC CPM Conversion 52

Single Grain

MAY 2, 2023

One of the ways that automation can better monitor your ads is by using A/B testing. AI can use different copy, keywords, placements and times to test which are most effective. The tool can deliver the results to advertisers, giving professionals a chance to make profitable changes before the end of the campaign.

Machine Learning 52

Machine Learning A/B Testing Ad Targeting ROI 52