Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

DECEMBER 15, 2020

6) Overall ROI. Overall ROI is the total revenue generated from your email campaign divided by the total amount spent. Overall ROI = [(amount generated through sales – expenses incurred in the campaign)/expense incurred in the campaign] * 100. Dive Deeper: 5 Important Landing Page Elements You Should Be A/B Testing.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

AdvertiseMint

JANUARY 18, 2024

Search Engine Optimization (SEO) SEO stands for Search Engine Optimization. When people search keywords related to your business, SEO helps them find and click on your site faster. SEO remains among the most cost-effective strategies for long-term revenue generation. What marketing platforms and features drive ROI?

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Single Grain

DECEMBER 8, 2020

A T-shaped marketer is someone who has broad marketing experience in multiple domains (SEO, copywriting, social media management, PPC ads, SMS marketing , analytics), but specializes in just one or two domains. For example , two of these domains could be content marketing and SEO: Why You Need a T-shaped Marketer. 5) Go Getters.

Marketing 134

Marketing Pop-Up A/B Testing SEO 134

Single Grain

SEPTEMBER 30, 2019

6 Ways Google Ads Can Boost Your SEO Results. The Complete Guide to Local SEO. 4) Test Your Ads for Success. The best PPC professionals in the industry always A/B test their ad creatives, especially the title, in order to improve CTR and conversions. How to Run A/B Tests that Actually Increase Conversions.

A/B Testing 110

A/B Testing SEO Banner Conversion 110

Single Grain

JUNE 11, 2019

Let’s say I'm selling SEO software. For my SEO software, for instance, I could choose to target only those who are senior-level or managers, which would increase the likelihood that I’d reach people who are the decision makers when it comes to purchasing my software. We do both because the ROI is there on both platforms.

Retargeting 111

Retargeting SEO A/B Testing Banner 111

Single Grain

AUGUST 8, 2019

Understand How to Measure the ROI of Remarketing Campaigns. If you are about to launch a remarketing campaign and want it to result in high conversion rates, make sure that you have a system in place to track ROI. If this is your first time setting up a remarketing campaign, you may have to play with it with some A/B testing.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

Single Grain

JUNE 23, 2020

70% of survey respondents said that SEO is better than PPC for generating sales. 6 Steps to Prove to Your CEO that Inbound Marketing Can Generate ROI. * Getting more traffic to your site through social shares or SEO. Improving the overall SEO of your site with a UX review , optimized content, improved CTAs, backlinks, etc.

SEO 105

SEO Marketing Pop-Up Conversion Rate 105

Martech

APRIL 16, 2024

SEO rankings: Is your content ranking for relevant keywords your audience is searching for? A/B testing: Continuously test different headlines, calls to action and content formats to discover what effectively transforms readers into leads. Return on investment (ROI): Evaluate the ROI of your decision-stage content.

Education 132

Education Audience ROI A/B Testing 132

Single Grain

NOVEMBER 20, 2020

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Before we review and discuss the tools, let’s understand what SEO agencies are and what type of software they need to proficiently manage all their SEO activities.

SEO 52

SEO Agency A/B Testing Media 52

Single Grain

NOVEMBER 20, 2020

Indeed, a forecast indicated that SEO spending would surpass $80 billion by the end of 2020. If you want a solid chance at ranking, you’ll need to use some of the new and innovative tools that have been developed to polish your SEO game. ClickFlow and Clearscope are two of the new SEO tools that are leading the pack.

A/B Testing 59

A/B Testing SEO Click Through Rate eCommerce 59

Single Grain

MAY 5, 2023

By the end, you will have a better understanding of how a multi-channel marketing approach can help boost your PPC advertising ROI. The agency also planned and executed a mixed SEO and PPC strategy to improve the website’s visibility in search results. We’ll take a look at the tactics employed and the results achieved.

ROI 52

ROI Advertising Conversion SEO 52

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation.

Media 127

Media Marketing Machine Learning SEO 127

Single Grain

NOVEMBER 18, 2019

Diminishing ROI as shares, comments and interactions decrease. Think beyond sales and pull back the curtain on your marketing, SEO or advertising divisions. Your most trafficked, most engaging content is successful for a reason: To get more ROI out of your best content re-package ideas for a different channel, platform or media format.

ROI 106

ROI Audience SEO Click Through Rate 106

Single Grain

OCTOBER 3, 2019

Generally speaking, if you aren’t in a super-competitive industry, you'll want to keep your CPC below $2 to get a good ROI. There’s another benefit from adjusting images: it helps you to A/B test them. Learn More: How to Run A/B Tests that Actually Increase Conversions. Update or Cut Ads that Aren’t Performing.

Click Through Rate 111

Click Through Rate Retargeting A/B Testing CPC 111

Single Grain

NOVEMBER 11, 2019

The ROI improvements in your content marketing, with the help of these tools, can be mind-blowing: Vestory suggests that marketers can expect up to a 600% increase in website leads and a 300% increase in engagement by using their AI-powered content marketing platform. The Future of SEO: How AI and Machine Learning Will Impact Content.

Machine Learning 76

Machine Learning Marketing SEO ROI 76

Single Grain

MARCH 30, 2020

And when business is running smoothly, you have a better chance of increasing that ROI. Reduce your ads and focus on what worked last year while you start planning for this year’s A/B testing. 4) Monthly Chores: SEO and Content Updates. Now that 2020 is in full swing, it’s time to review your site for SEO purposes.

SEO 72

SEO A/B Testing Pop-Up Audience 72

Single Grain

FEBRUARY 1, 2023

The average conversion rate from SEO is around 14.6% Truelist ) If your business is still not investing in CRO tools, you should start doing so because companies using CRO tools get a whopping average ROI of 223%! The average conversion rate from SEO is around 14.6% on e-commerce websites. on e-commerce websites.

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

Single Grain

JULY 20, 2023

Or maybe your existing campaign isn’t converting the leads you need to make your ROI. That way, you’ll still make your ROI while maximizing your revenue. Dive Deeper: SEO Keyword Research Made Easy in 2023 Bid on Long-Tail Keywords A long-time PPC strategy that is still effective is bidding on long-tail keywords.

ROI 52

ROI Conversion CPC Food 52

Single Grain

APRIL 3, 2020

The problem with this is that at the beginning you probably don’t have the capital to hire true experts in each area (SEO, PPC ,etc). For example, if you feel you’re best at SEO, offer only SEO services. An example pitch might be: We help small to medium sized SaaS companies in the healthcare industry grow through SEO.

Agency 107

Agency Marketing SEO Brand Awareness 107

Single Grain

JULY 22, 2019

You could either: Sit down at your laptop, draw up some consumer profiles, create some copy with different phrases and keywords, run some A/B testing, etc. SEO Keyword Research Made Easy in 2019. With performance marketing, this will consist of two important elements: the ROI of your campaign and attribution.

Marketing 85

Marketing Affiliates ROI Conversion Rate 85

Single Grain

MARCH 28, 2023

Dive Deeper: Why You Should Use Long-Tail Keywords in Your SEO Campaign Get My Free SaaS PPC Marketing Plan 3) Try Using Competitor Keywords Competitor keyword campaigns do exist, and they can be effective. It’s up to you to decide how to define a conversion , but whatever it is, it must tie back to a calculable ROI metric.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52

Single Grain

MARCH 28, 2022

Therefore, A/B test your title tag and meta description to reduce the guesswork and see which one performs the best. You can use a content optimization tool like ClickFlow, which allows you to test two different title tags/meta descriptions to see which one performs better. 3) User Behavior and Engagement. 5) Shares and Links.

Marketing 122

Marketing Conversion SEO Click Through Rate 122

Single Grain

MARCH 4, 2022

Online PPC advertisements provide a 200% ROI. Such tactics include: Search Engine Optimization (SEO). Do you need someone to track your advertisement ROI and manage your analytics? They do not use shady SEO strategies and hidden marketing practices to promote a business. Search Engine Marketing (SEM). Content Marketing.

Agency 52

Agency SEO Marketing ROI 52

Single Grain

JULY 17, 2019

How a Brand Persona Plays Into Effective ROI. But when I took over the company about five years ago, we only offered SEO services: Single Grain was sold for $2 upfront ($1 for Sujan’s shares and $1 for Neil’s), and I had to pay through profits of the company. Moz is one of the most well-known SEO companies.

SEO 92

SEO Banner Non-Profit Impressions 92

Single Grain

MAY 13, 2021

Simply put: Common SEO methods alone just won’t cut it anymore. Today’s SEOs and content marketers have to use cutting-edge tools to stay ahead of the competition and make sure their content gets seen by searchers. In other words, they’re designed to help you get a bigger ROI on your content marketing efforts. A/B testing ).

SEO 52

SEO ROI A/B Testing Machine Learning 52

Single Grain

AUGUST 18, 2020

6 SEO Tactics for Maximum Customer Acquisition. * SEO and marketing tools (if any). The ROI of paid advertising is linear. Therefore, it is essential to leverage other marketing strategies, such as SEO , social media marketing , and email marketing. You should also be A/B testing SEO elements.

Conversion Rate 116

Conversion Rate SEO Conversion Non-Profit 116

Single Grain

APRIL 5, 2023

If you’re serious about growing your business, Google ad management can prove to be an invaluable investment, maximizing your Return on Investment (ROI) and ensuring that every ad is optimized to achieve your goals. Dive Deeper: Targeting Branded vs. SEO Keywords: Which Should You Focus On? Trying Again.

A/B Testing 52

A/B Testing CPC ROI Audience 52

Single Grain

JUNE 7, 2023

More importantly, visitors arriving at a retailer’s website from paid ads are 50% more likely to purchase than those who came from an organic link, making an excellent case for advertisements in the never-ending debate of PPC vs. SEO. Still not convinced?

eCommerce 52

eCommerce A/B Testing Click Through Rate Conversion Rate 52

Single Grain

JUNE 15, 2020

Dive Deeper: * Targeting Branded vs. SEO Keywords: Which Should You Focus On? * How a Brand Persona Plays Into Effective ROI. * Split testing, which should be a key part of any conversion optimization strategy, will help you methodically improve your ads’ copy, image and CTA, making it easier for more people to convert.

Food 105

Food eCommerce Retargeting Conversion 105

Single Grain

FEBRUARY 22, 2024

Achievable: Implement a multi-channel marketing campaign, including SEO optimization for sustainable fashion keywords, social media campaigns highlighting the eco-friendliness of products, and email marketing to engage existing customers with special offers and new arrivals. SEO is a long-term strategy that requires consistent effort.

eCommerce 52

eCommerce A/B Testing Marketing SEO 52

MNTN

APRIL 24, 2023

A sales funnel is a conceptual tool that businesses use during the sales process to convert potential sales leads into actual sales, increase sales numbers, and improve their overall ROI. After all, if you use SEO tools to attract the interest of potential customers online, your landing page will be one of the first things they see.

Conversion 52

Conversion A/B Testing Retargeting Audience 52

Single Grain

APRIL 25, 2022

But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. PPC marketing lets you generate immediate leads, which is otherwise challenging via SEO or email marketing. Also, they regularly introduce new keywords, hence ensuring higher ROI. The Benefits of PPC Advertising.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

FEBRUARY 21, 2020

Organic media (like content marketing and SEO). Marketing, advertising and consulting services , including graphic design, copywriting, SEO optimization experts, and strategic development. Google’s Keyword Planner is free , for example, so you don’t need to pay for fancy SEO keyword research tools if it’s just not in the budget.

Marketing 84

Marketing SEO Non-Profit A/B Testing 84

Single Grain

AUGUST 16, 2019

How To Measure Your Content Marketing ROI With Google Analytics. You get 100% accurate data every time without any limits : You can get the help of heatmaps, A/B testing , form analytics, white label reporting and enhanced visitor profiles to understand your data and make better business decisions. 5) Woopra.

A/B Testing 89

A/B Testing Conversion Banner ROI 89

Single Grain

JULY 28, 2020

Almost 60% of marketers say that email marketing is their biggest source of ROI. However, the service does offer more advanced features, like automation, A/B testing, etc., The service lets you do just what you’d expect: personalize emails, segment your lists , conduct A/B testing, and implement automation features.

Marketing 90

Marketing A/B Testing Pop-Up Machine Learning 90

Single Grain

AUGUST 13, 2019

is spent on Amazon, and more product searches are done on Amazon than on Google, the businesses that get the best ROI with Amazon advertising are B2C e-commerce brands. Dive Deeper: 5 SEO Tips You Need to Know to Succeed in Your PPC Campaign. 9 SEO Areas to Focus On to Boost Your Video’s Visibility. When 49.1%

Video Ads 110

Video Ads Conversion CPC Banner 110