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How Remarketing Can Help Increase Conversions

Single Grain

Understand How to Measure the ROI of Remarketing Campaigns. If you are about to launch a remarketing campaign and want it to result in high conversion rates, make sure that you have a system in place to track ROI. If this is your first time setting up a remarketing campaign, you may have to play with it with some A/B testing.

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The age of personalization: How to prepare when nobody’s prepared by Optimizely

Martech

Of the executives that do have a personalization strategy, they’re looking to three key categories to measure their ROI: Sales per customer (49%) Time spent on site/page engagement (45%) Customer retention (44%) What’s telling is that not a single metric breaks the 50% mark, which speaks to the general uncertainty of how to track success.

ROI 101
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How to Create Compelling Text Ads on Google (with Examples)

Single Grain

For example, if you offer free shipping and have over 50+ varieties in your stock, then you can use a call extension to highlight that offer in your text ads. 4) Test Your Ads for Success. The best PPC professionals in the industry always A/B test their ad creatives, especially the title, in order to improve CTR and conversions.

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MNTN Performance TV versus Linear TV Creative

MNTN

For example, Reeds Jewelers activated an emotional Mother’s Day commercial using MNTN Performance TV, then served cross-device ads to those same audiences afterwards to offer up incentives like free shipping and returns in order to drive those audiences to make a purchase.

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PPC for Ecommerce: 8 Effective Best Practices

Single Grain

3) Improved ROI Ultimately, this combination of data-driven insights and next-level customer targeting results in a tremendous return on investment (ROI). Google’s Economic Impact Report notes that: For every $1 a business spends on Google Ads, they see $8 in profit, resulting in an 800% ROI.

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Ecommerce Marketing Tips and Tactics for Rapid Growth

Single Grain

Segmenting your audiences based on behaviors such as product browsing and cart interactions allows for personalized retargeting campaigns, leading to better engagement and higher ROI. It rewarded them with a sample kit for a promo price, free shipping, a free e-book, a $10-promo code for the next purchase, and a money-back guarantee.

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Callout Extensions: The Secret to Capturing More Ad Clicks in 2024

AdvertiseMint

You can highlight things like free shipping , 24-hour customer service, or any special offer. Suppose you want all ads in an account to promote “ Free Shipping ” – set this at the account level. They let you shout about special deals like free shipping or round-the-clock customer service right next to your ad copy.