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Theorem adds creative optimization to its LinkedIn offering

Martech

Theorem develops content based on brand assets which is then tested and optimized. “A/B testing is critical when it comes to social advertising because it allows for quick wins and insights on messaging, design and the user journey,” said Kara DeGeorgis, Theorem Art Director. Why we care.

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9 Tools for Creating Effective Facebook Video Ads that Convert

Single Grain

Facebook is the most effective marketing channel — according to 67% of social advertisers. I also recommend that you create many versions of your ad and split test (aka A/B test) them to see which version converts best. This is because Facebook video ads can generate: 25% more views. 480% more clicks.

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Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Native advertising isn’t similar to paid social advertising.

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11 Social Media Advertising Trends You Can’t Ignore in 2023

Single Grain

In this post, we’ll go through the social media advertising trends that are expected to rise in popularity – and that you should consider adding to your social advertising strategy. Work With Us Which Social Media Platforms Should You Focus On? Remember, you won’t be working with a smaller ad budget forever.

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Everything You Need to Know About Advertising on Reddit

Basis

Its untapped search advertising potential (which it will no doubt try to harness amidst hints that an IPO could be around the corner) makes Reddit a worthy channel for advertisers to, at the very least, keep an eye on. Does advertising on Reddit makes sense for all brands?

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Best Paid Social Media Agency: Top 5 Choices in 2022

Single Grain

Advertisers should avoid putting all their eggs in one basket. Because “traditional” social advertising platforms like Facebook regularly increase their bidding costs or ad policies, it’s always a good idea to try new platforms before they become overly costly or regulated. Social listening. A/B testing.

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The Best Facebook Marketing Guide You Must Have

AdvertiseMint

Perform A/B testing tool. Run Facebook’s built-in A/B testing tool to experiment with the following: Ad format. AdvertiseMint, the premier social advertising agency specializing in Facebook and Instagram ads, can assist you. The first Facebook ad campaign you make will be different from the winner.