Martech Series

DECEMBER 4, 2022

Marketing Technology News: The Industry was Quick to Embrace Viewability, Will it be the Same for Attention? You’ll be able to tweak products, adjust the smallest details, and run A/B tests on a whole new level.”

A/B Testing 61

A/B Testing Viewability MarTech Food 61

Digital Turbine

AUGUST 31, 2022

The Meteoric… ok, Metric… Shift From Viewability to Attention. What they found was what you might have guessed: the number of viewable impressions is higher than the number of ads that get attention. . Focusing solely on viewability metrics in mobile leaves value on the table. How Can DT Help? Glad you asked!

Viewability 59

Viewability A/B Testing Impressions Video Ads 59

VideoWeek

AUGUST 23, 2022

And that’s one reason why Google’s delay is good, it gives people an opportunity to A/B test between a cookie-based solution and non-cookie based solutions like ours. You’re going to have a very small window before that A/B test becomes impossible – so it’s a really good time to start testing contextual-first solutions.

A/B Testing 98

A/B Testing Cookies Viewability GDPR 98

MNTN

DECEMBER 10, 2024

Implement A/B Testing Before you pour a wealth of resources into an ad campaign, you need to ensure that your content will resonate with consumers. A/B testing plays a key role in determining which version of a particular ad performs best with different audiences. If your ads arent being watched, they arent effective.

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

MNTN

DECEMBER 10, 2024

Implement A/B Testing Before you pour a wealth of resources into an ad campaign, you need to ensure that your content will resonate with consumers. A/B testing plays a key role in determining which version of a particular ad performs best with different audiences. If your ads arent being watched, they arent effective.

Advertising 52

Advertising A/B Testing Viewability Data Management Platform 52

Basis

AUGUST 30, 2022

CTV ads are high-quality, non-skippable, and 100% viewable. Have I been mindful of the length of my ad, perhaps using A/B testing to determine what resonates most with my audience? Good storytelling + a 100% viewable and non-skippable format = a huge opportunity to build or expand awareness of your product.

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

Monetize More

DECEMBER 29, 2022

Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). Predicted Viewability Bucket. Goal: Allow publishers to identify the inventory that meets the 3 key criteria programmatic buyers look for: Viewability- Meeting the 50% threshold and getting as close to 100% as possible.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Monetize More

FEBRUARY 8, 2023

AI-powered viewability bidding : Allow bidders to buy based on the viewability of units, not just unit codes. Ad Layout Testing (RIP manual ad placements) It’s high time to start customizing ad layouts for your visitors. Bid Scaling : Monitor & adjust ad partners based on their net revenue.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

YieldBird

MARCH 6, 2024

The Fine Art of Timeout Optimization Finding the right Auction Timeout is not about guesswork but testing. Some website owners employ A/B testing, which involves comparing two different timeout settings to see which one generates the most revenue at the end of the day.

Header Bidding 52

Header Bidding A/B Testing Impressions Viewability 52

VideoWeek

DECEMBER 18, 2023

It allows rapid production of multiple creative iterations at scale, A/B testing and continual live creative optimisation. AI will lower the barriers to entry through optimised production costs for brands looking to get on TV. Meanwhile TV as a media channel has historically been a big sales/profit driver for advertisers.

A/B Testing 122

A/B Testing Audience Non-Profit Ad Tech 122

Basis

MARCH 14, 2023

This could include preparing multiple versions of the same video, editing them to different lengths, and planning to A/B test them to see which lengths perform best. Setting yourself up to be agile throughout the campaign will only make things easier once your media goes live.

Advertising 96

Advertising A/B Testing Audience Viewability 96

Monetize More

APRIL 12, 2023

Viewability Lazy loading can increase the overall viewability, but the equation is not very simple. As a user scrolls, hiding previously rendered slots or showing previously hidden slots isn’t the proper implementation of lazy loading and doesn’t improve viewability.

Viewability 52

Viewability Header Bidding Impressions A/B Testing 52

InMobi

FEBRUARY 24, 2021

Run A/B Tests to improve opt-Ins. These ad formats generally score better on viewability, engagement and conversions, and ultimately see higher CPMs, fills and ad spend from advertisers. Publishers should experiment with messaging, design, and even timing of the permission pop-up so that they can maximize opt-in rates.

Header Bidding 52

Header Bidding Pop-Up A/B Testing Fill rate 52

Automatad Inc.

FEBRUARY 1, 2024

It covers strategies with engineering nuances that positively reflect on ad viewability and yield. Revenue loss with slower ads: Slower ads do have a lot of impact on ad viewability and revenue. The same 1-second delay decreased the viewability by 2.9% You serve the ads only on viewable ad slots. What Is Ad Loading Time?

Viewability 52

Viewability Ad Server Ad network Header Bidding 52

YieldBird

DECEMBER 15, 2021

From our perspective, however, the initial decline in ad requests is made up for with the subsequent improvement in quality indicators such as Viewability, and this extends to rPM and eCPM. With higher Viewability, we have an additional chance to increase the scale of the shares, e.g. in PMP.

Viewability 52

Viewability A/B Testing Conversion Rate Conversion 52

InMobi

AUGUST 7, 2019

Are you running shadow ads in the background and therefore that will reduce your fill rate because your viewability is going to be down? Are you A/B testing? Are you A/B testing different waterfalls potentially? Maybe you've got a new ad product and you want to A/B test against retention.

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

MobileAds

DECEMBER 5, 2020

Dynamic Creative Optimization can be explained as doing A/B testing simultaneously and using sophisticated algorithms to interpret the results. By using multivariate testing, the ads are automatically optimized. This means that DCO ads tend to be slightly heavier, impacting viewability due to slow loading speeds.

Conversion Rate 52

Conversion Rate A/B Testing Machine Learning Viewability 52

Monetize More

AUGUST 18, 2022

We all know that ad viewability is a key metric you need to look into to optimize ad earnings. Often, advertisers aiming for the best return on investment will overlook ads with low viewability. Split Testing. To get the best results from your website, you should perform A/B testing for both ad placements and site usability.

Header Bidding 52

Header Bidding Viewability Video Ads Banner 52

Basis

NOVEMBER 5, 2024

This could include preparing multiple versions of the same video, editing those versions to different lengths, and planning to A/B test them to see which lengths perform best.

Advertising 96

Advertising Audience A/B Testing Viewability 96

Media Math

FEBRUARY 19, 2023

At Cannes Lions , Laure-Sarah Labrunie of Nestle Media shared that the CPG brand A/B-tested creatives with lower video resolution and monophonic sound, both of which yield lower carbon output. Next, consider targeting parameters like ad or fold position and player audibility to avoid ad placements less likely to yield ad viewability.

Media 52

Media Viewability A/B Testing Impressions 52

Monetize More

MAY 9, 2023

Utilize A/B Testing : As with any effective marketing strategy, testing is essential for successful ad optimization. A/B testing will help you determine which tactics work best for you and your website so you can maximize results from display ad revenue. Instead, focus on quality over quantity.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

Digiday

OCTOBER 4, 2022

Best Personalization and A/B Testing Platform Attentive Contobox & The Home Depot Canada Litmus Movable Ink Piano Postclick Reduces Boll & Branch’s Customer Acquisition Costs by 38%. Best Native Advertising Platform AdAdapted Boosts Hydrant’s Sales Velocity With Mobile Campaign News UK TripleLift.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Smart-Hub

OCTOBER 24, 2023

A/B Testing and Optimization Consistently perform A/B tests on ad creatives, formats, and messaging to pinpoint the most effective elements for your audience. A/B Testing: Experiment with ad creatives, formats, and calls-to-action. Ad Viewability Ads that aren’t viewed do not generate revenue.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Automatad Inc.

JANUARY 9, 2024

You must appeal to users with the best UX practices to increase ad viewability and see high-profit margins. Set higher floor prices for the ad placements and sizes with high engagement and viewability, and don’t allow the demands to bid below with hard floor pricing. While testing new ad placement and sizes, set soft floors.

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Automatad Inc.

APRIL 25, 2024

These ads will bring you a good amount of viewable impressions and clicks, improving value of your ad inventory. We have covered a few best practices to help you drive conversions: Find the best ad placement: Increasing ad viewability from 50 to 80% uplifts the revenue by 80%.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Basis

JANUARY 3, 2024

One of the main ways Redditors engage is via posts, which can be marked as public to the entire internet or as viewable only to other Redditors in a certain subreddit. From there, make sure to set a long enough flight for your test to ensure that the platform can optimize based on initial learnings.

Advertising 85

Advertising Audience A/B Testing Brand Lift 85

Automatad Inc.

JANUARY 26, 2023

Ensuring you are placing the ads in the right place increases your viewability, CTR, and CPC. So, it’s recommendable to run an A/B test and wait for at least a week after implementation to evaluate the results and make decisions. You will also need to take care of ad viewability. How to do so?

Header Bidding 52

Header Bidding CPC Impressions Click Through Rate 52

Automatad Inc.

FEBRUARY 9, 2023

It also offers higher viewability, and because of all this, you can sell them at their maximum value. Testing and Optimizing Ad Performance – You should regularly test and optimize your ad performance to ensure that they are maximizing revenue and providing a positive user experience for your visitors.

Banner 52

Banner Viewability Ad Space Real Estate 52

Automatad Inc.

FEBRUARY 9, 2023

So now, the CPM will be calculated only for the three ad units that were under the user’s viewability range. And they can increase their RPM by optimizing website design, using A/B testing, and diversifying ad revenue streams. Of these, only three ad units were placed above the fold, and the rest were below the fold.

CPM 52

CPM Ad Inventory Impressions CPL 52

RevX

MAY 5, 2022

Challenges around viewability, ad fraud, and attribution make the digital ad supply chain more convoluted. Does the DSP support incrementality and A/B testing? Add the new user privacy laws to that, and we are looking at a whole new puzzle. Is the DSP integrated with all major MMPs and SKAD? The Key Message.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Lemonads

DECEMBER 2, 2020

monthly unique users - more than any other native provider; Unmatched Inventory Quality : rest easy with publisher-direct, bot-free, brand-safe & guaranteed viewable inventory; High performance: optimize creative performance with AI-powered, built-in machine learning. Greatest Native Reach: with a reach of 220MM+ U.S.

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

Digiday

OCTOBER 11, 2022

That seems like it would have been a good A/B test. MLB did the deal with Apple TV+, which is primarily an ad-free, subscription-based streaming service, but the games were available for free. Meanwhile, Peacock has a free tier, but the games on Peacock were only available to paid subscribers.

Pop-Up 69

Pop-Up A/B Testing Viewability Audience 69

Single Grain

NOVEMBER 17, 2020

CTR is easily viewable in your LinkedIn Campaign Manager dashboard, under the “ Average CTR ” column (fourth from left column in the image below): CTR gives you a couple important pieces of information: Identifying which ads are earning the highest CTR suggests that either your offer or your ad messaging is resonating with viewers.

CPL 98

CPL Retargeting ROI Click Through Rate 98

MNTN

FEBRUARY 6, 2024

Test and Validate Don’t just pick a model and stick with it forever. A/B testing is an excellent idea if you want to contrast the efficiency of different marketing attribution models and measure how they affect your key performance indicators (KPIs). At MNTN , we understand these limitations.

Marketing 52

Marketing Conversion A/B Testing Control Group 52

InMobi

APRIL 23, 2019

Breaking this down, in the brand advertising world, the larger agencies have been adding more boxes on their IO’s for ad networks to tick, and demanding viewability and anti-fraud technology. The tools that are at publishers’ disposal now - often for free - allow for real in-depth testing and optimization. the list goes on and on.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

Brid.tv

JUNE 26, 2023

This platform also comes with various tools publishers can use to maximize ad viewability , detect IVT, and ensure a brand-safe advertising environment. Publishers and advertisers get access to advanced real-time analytics and scheduled reporting features to help them track the performance of their creatives better.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Smart-Hub

MARCH 19, 2024

Viewability refers to the impressions delivered successfully (a user saw an ad). Measuring the number of interactions, CTR is a more practical indicator than impressions and viewability. For instance, they are effective in terms of catching attention, which can help ensure high viewability and increase brand awareness.

ROI 64

ROI Native Advertising Ad Exchange Banner 64