Account-Based Advertising Advertising Communications MarTech 
Martech
AUGUST 22, 2023
“It doesn’t matter what technologies you use if the teams do not have the right content, the right messaging, and they’re not having the right interactions and delivering the right experiences,” said Kristina Jaramillo, President of consulting firm Personal ABM at The MarTech Conference. Register for The MarTech Conference here.
Martech
JULY 25, 2022
Vendors that play a role in developing and executing account-based strategies and campaigns are categorized into this group; in other words, most ABM solutions support only some individual elements of ABM strategies and, therefore, must be cobbled together with other systems and platforms. Primary user = marketing with sales access.
Expert insights. Personalized for you.
98 
Let's personalize your content