Martech Series

DECEMBER 15, 2022

The company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider.

Account-Based Advertising 89

Account-Based Advertising ROI MarTech Marketing 89

Martech Series

OCTOBER 13, 2022

Highlights include two awards each for Best Estimated ROI and Fastest Implementation, awards for Easiest Setup, Easiest To Do Business With, and Highest User Adoption, as well as 15 G2 Grid Report Awards as a Leader or High Performer. Best Estimated ROI. Results Index for Marketing Account Intelligence. Best Estimated ROI.

Account-Based Advertising 87

Account-Based Advertising ROI MarTech Marketing 87

Martech Series

JULY 12, 2022

This more streamlined and data-backed approach enables them to identify and prioritize their target accounts, activate data-driven programs globally across the primary channels Revenue Marketers rely on, and measure the direct impact on pipeline and business growth.

Account-Based Advertising 90

Account-Based Advertising Conversion Rate ROI MarTech 90

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. The results of these adoptions are promising.

Marketing 118

Marketing Account-Based Advertising MarTech Retargeting 118

Martech

AUGUST 22, 2023

Scaling up advertising isn’t a strategy “Many marketers still view ABM as targeted account-based advertising,” said Jaramillo. Mature ABM marketing organizations are looking for ways to fix and improve business fundamentals like win rates, deal sizes, sales, ROI and sales cycle time. Image: Personal ABM.

Marketing 98

Marketing Account-Based Advertising Communications MarTech 98

Single Grain

JANUARY 10, 2025

Step 4: Create Marketing and Content Campaigns Source: Linked Helper Targeting high-value accounts is the first step in the ABM sales funnel. Develop tailored content and campaigns that resonate with each account. Personalized emails : Craft messages that speak directly to the accounts pain points.

Marketing 52

Marketing Account-Based Advertising Communications ROI 52

Ad Wisey

MAY 13, 2022

For the first time, global eCommerce sales will top $5 trillion in 2022 , accounting for more than a fifth of total retail sales. Advertising software is one of the most effective ways to boost your online presence and, obviously, sell your products. 33% of marketers turn to paid advertising to boost their brand awareness.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98