Martech

NOVEMBER 22, 2021

Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. The offering also represents the flexibility to target accounts or individuals. Why we care.

Account-Based Advertising 112

Account-Based Advertising Advertising Audience MarTech 112

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. You can then match accounts to your IDP based on the level of intent.

Marketing 122

Marketing Account-Based Advertising MarTech Retargeting 122

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. The tool provides target audience behavior analysis.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Single Grain

JANUARY 10, 2025

Key Highlights on How To Do Account-Based Marketing The first step in account-based marketing is identifying the accounts likeliest to convert and creating an ideal customer profile (ICP) based on data you’ve collected on your target audience.

Marketing 52

Marketing Account-Based Advertising Communications ROI 52

Martech

OCTOBER 29, 2021

You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product and Data Officer for U.K. based Dennis Publishing, at our recent MarTech conference. Yet some may.”. Read more here.]. Dennis Publishing’s CDP journey .

Account-Based Advertising 115

Account-Based Advertising MarTech GDPR Audience 115