Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. You can then match accounts to your IDP based on the level of intent.

Marketing 118

Marketing Account-Based Advertising MarTech Retargeting 118

Ad Wisey

MAY 13, 2022

Ad management platforms can help e-commerce businesses with many things, including budget management, sales growth, a better understanding of target audiences, increasing brand awareness, and more. 33% of marketers turn to paid advertising to boost their brand awareness. The tool provides target audience behavior analysis.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Single Grain

JANUARY 10, 2025

Key Highlights on How To Do Account-Based Marketing The first step in account-based marketing is identifying the accounts likeliest to convert and creating an ideal customer profile (ICP) based on data you’ve collected on your target audience. You shouldn’t give up on ABM.

Marketing 52

Marketing Account-Based Advertising Communications ROI 52