Martech

NOVEMBER 22, 2021

Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. The offering also represents the flexibility to target accounts or individuals. Why we care.

Account-Based Advertising 108

Account-Based Advertising Advertising Audience MarTech 108

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. How to move to a first-party data marketing strategy.

Marketing 117

Marketing Account-Based Advertising MarTech Retargeting 117

Martech

AUGUST 22, 2023

Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. ABM should really be about how organizations can move these accounts to revenue,” said Jaramillo.

Marketing 98

Marketing Account-Based Advertising Communications MarTech 98

Martech Series

DECEMBER 15, 2022

The company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. The quarterly G2 Grid Reports are based on user ratings to reveal which solutions deliver the best customer support and have the largest market presence.

Account-Based Advertising 89

Account-Based Advertising ROI MarTech Marketing 89

Martech Series

JUNE 22, 2022

Account-based marketing platform RollWorks, a division of NextRoll, continues its market innovation leadership and momentum as a trusted partner for companies looking to accelerate revenue growth with ABM. Products in the Leader quadrant are “rated highly by G2 users and have substantial market presence scores.”

Retargeting 88

Retargeting Account-Based Advertising Marketing Display Advertising 88

Martech Series

JULY 12, 2022

Leader in “Marketing Account Intelligence” ranking reinforces consistent success among enterprise marketers activating ABM strategies that drive higher account engagement and accelerate every stage of the sales cycle. Marketing Technology News: FreeCast App-less Streaming Platform Launching in Winter 2022.

Account-Based Advertising 90

Account-Based Advertising Conversion Rate ROI MarTech 90

Martech Series

FEBRUARY 12, 2023

“We are honored to be recognized as a High Performer and receive badges from G2, as it underscores our commitment to our customers in building rich tools that marketers can leverage to maximize their performance,” said Folloze Co-founder and CEO Etai Beck.

Account-Based Advertising 83

Account-Based Advertising MarTech Marketing Advertising 83