Martech

NOVEMBER 22, 2021

Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. The offering also represents the flexibility to target accounts or individuals. Why we care.

Account-Based Advertising 112

Account-Based Advertising Advertising Audience MarTech 112

Martech Series

DECEMBER 15, 2022

The company’s forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider. Recognition includes Leader badges across three categories, including Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider.

Account-Based Advertising 89

Account-Based Advertising ROI MarTech Marketing 89

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Snapshot: Account-based marketing. Learn more here.

Marketing 122

Marketing Account-Based Advertising MarTech Retargeting 122

Martech Series

FEBRUARY 12, 2023

Marketing Technology News: MarTech Interview with John Payne, CEO of Croquet G2, the world’s largest and most trusted software marketplace, revealed its G2 Winter 2023 Reports. “Each badge received validates the steps we have taken to drive value for our customers who see buyer experience as key to driving performance in this marketplace.”

Account-Based Advertising 83

Account-Based Advertising MarTech Marketing Advertising 83

Martech Series

OCTOBER 13, 2022

Relationship Index for Account-Based Advertising. Grid Report for Account-Based Advertising. Marketing Technology News: MarTech Interview with Erica Gunn, Chief Marketing Officer at Canto. The post DemandScience Products Earn 24 Awards in Fall 2022 G2 Reports appeared first on MarTech Series.

Account-Based Advertising 87

Account-Based Advertising ROI MarTech Marketing 87

Martech Series

JULY 12, 2022

Marketing Technology News: MarTech Interview With Brandon Rea, VP of Sales at Vibrant Media. The post Madison Logic Earns Leader Status for Fifth Consecutive Season in G2 Summer 2022 Rankings appeared first on MarTech Series.

Account-Based Advertising 90

Account-Based Advertising Conversion Rate ROI MarTech 90

Martech

AUGUST 22, 2023

“It doesn’t matter what technologies you use if the teams do not have the right content, the right messaging, and they’re not having the right interactions and delivering the right experiences,” said Kristina Jaramillo, President of consulting firm Personal ABM at The MarTech Conference. Register for The MarTech Conference here.

Marketing 98

Marketing Account-Based Advertising Communications MarTech 98