Martech

NOVEMBER 22, 2021

Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. The offering also represents the flexibility to target accounts or individuals. Why we care.

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Account-Based Advertising Advertising Audience MarTech 107

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Snapshot: Account-based marketing. Image: N.Rich.

Marketing 116

Marketing Account-Based Advertising MarTech Retargeting 116

Martech Series

JULY 12, 2022

Marketing Technology News: MarTech Interview With Brandon Rea, VP of Sales at Vibrant Media. The post Madison Logic Earns Leader Status for Fifth Consecutive Season in G2 Summer 2022 Rankings appeared first on MarTech Series.

Account-Based Advertising 90

Account-Based Advertising Conversion Rate ROI MarTech 90

Martech

AUGUST 22, 2023

“It doesn’t matter what technologies you use if the teams do not have the right content, the right messaging, and they’re not having the right interactions and delivering the right experiences,” said Kristina Jaramillo, President of consulting firm Personal ABM at The MarTech Conference. Register for The MarTech Conference here.

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Marketing Account-Based Advertising Communications MarTech 98

Martech Series

JUNE 22, 2022

G2 Grid Reports are released quarterly, and rank products based on reviews gathered from its community, as well as data aggregated from online sources and social networks. Marketing Technology News: MarTech Interview with Hunter Sunrise, Senior Vice President and Head of Marketing at Postclick.

Retargeting 88

Retargeting Account-Based Advertising Marketing Display Advertising 88

Martech

OCTOBER 29, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. based Dennis Publishing, at our recent MarTech conference. That is incredibly valuable for companies that have a huge target account list, as it helps prioritize companies that are ready to buy.”. “By

Account-Based Advertising 110

Account-Based Advertising MarTech GDPR Audience 110

Martech

JULY 25, 2022

Vendors that play a role in developing and executing account-based strategies and campaigns are categorized into this group; in other words, most ABM solutions support only some individual elements of ABM strategies and, therefore, must be cobbled together with other systems and platforms. Primary user = marketing with sales access.

Account-Based Advertising 107

Account-Based Advertising Marketing Communications MarTech 107