Martech

NOVEMBER 22, 2021

Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. The offering also represents the flexibility to target accounts or individuals. Why we care.

Account-Based Advertising 108

Account-Based Advertising Advertising Audience MarTech 108

Martech Series

JULY 12, 2022

Marketing Technology News: MarTech Interview With Brandon Rea, VP of Sales at Vibrant Media. The post Madison Logic Earns Leader Status for Fifth Consecutive Season in G2 Summer 2022 Rankings appeared first on MarTech Series.

Account-Based Advertising 90

Account-Based Advertising Conversion Rate ROI MarTech 90

Martech Series

JUNE 22, 2022

G2 Grid Reports are released quarterly, and rank products based on reviews gathered from its community, as well as data aggregated from online sources and social networks.

Retargeting 88

Retargeting Account-Based Advertising Marketing Display Advertising 88

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Nurture customer relationships. Image: N.Rich.

Marketing 117

Marketing Account-Based Advertising MarTech Retargeting 117

Martech

AUGUST 22, 2023

Scaling up advertising isn’t a strategy “Many marketers still view ABM as targeted account-based advertising,” said Jaramillo. Simply having ABM tech doesn’t mean you have a strategy. The strategy comes first and should be supported by the tech.”

Marketing 98

Marketing Account-Based Advertising Communications MarTech 98

Single Grain

JANUARY 10, 2025

Related Video Step 1: Identify Target Accounts While ABM boasts a 208% increase in business revenue , you won’t see those results if you don’t know your target companies. Start by creating a target account list. Personalized emails : Craft messages that speak directly to the accounts pain points.

Marketing 52

Marketing Account-Based Advertising Communications ROI 52

Ad Wisey

MAY 13, 2022

Here are a few insights from the HubSpot marketing review : 68% of marketing managers say that paid advertising is “very important” or “extremely important” to their general marketing strategy. 33% of marketers turn to paid advertising to boost their brand awareness. Social networking is essential for effective advertising strategies.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98