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Instagram Ad Targeting – 84-point Guide [2023 UPDATE]

Karola Karlson

JANUARY 2, 2023

Instagram ad targeting is the key to achieving success with your ad campaigns. With more than 1 billion daily active Instagram users, it’s absolutely critical that you target only those who are potentially interested in your product. By reading this guide, you will learn: How does the Instagram ad targeting work?

Ad Targeting 97
Ad Targeting Retargeting Audience ROI 97
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50 Impactful Facebook Ads Statistics to Help Your Ads Strategy

Single Grain

JULY 25, 2023

Source ) Age distribution of Facebook’s ad audience: While the general consensus is that Facebook has been taken over by Baby Boomers, in reality, only 12.5% of the platform’s ad audience is over the age of 55. Source ) Facebook Reels ad impressions: In 2022, the platform saw 3.3% female users.

Click Through Rate 52
Click Through Rate Impressions Audience Ad Audience 52
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