Ad Tech Daily

FEBRUARY 25, 2025

This isn’t just another update it’s a complete upgrade that brings […] The post Vertical Impression Launches Enhanced Attention Measurement appeared first on Ad Tech Daily.

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Impressions Ad Tech Advertising Ad Audience 80

Ad Tech Daily

MARCH 6, 2023

NEW YORK — TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Ads” audience announcement. Netflix’s reported audience numbers for its ad-supported tier, ‘Basic with Ads,’ are an estimated 600,000 ‘monthly active users.’

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Audience Ad Tech Ad Audience Ad network 98

IAB Tech Lab

APRIL 20, 2022

IAB Tech Lab’s Transparency Center, launched in summer of 2021, is a centralized resource for metadata about participants in the ad tech ecosystem.

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Ad Tech Ad Audience Audience 64

NewProgrammatic

SEPTEMBER 8, 2021

Social ads might be a surprise on a list of underutilized ad formats, however, the social space is currently so vast, there are still apps and sites that haven’t been fully exploited. Of course, Google Ads and Facebook ads will not be discussed here. Social media marketing, however, is not limited to the giants.

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SEO Ad Exchange Audience Affiliates 52