Martech
MAY 26, 2022
Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly minor and some have already started rolling out to accounts. Reuse audiences. Advertisers will be able to reuse audiences across campaigns.
Single Grain
MAY 24, 2023
Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. All you have to do as the advertiser is input something worth sharing and your audience will do the rest.
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Monetize More
MAY 23, 2023
As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. In-game advertising has become a popular way for game developers to monetize their games.
More About Advertising
FEBRUARY 10, 2020
The best news is that my favorite ad, “Loretta,” from Google has been ranked amongst the top three of the 62 spots that ran throughout the game. OK, so the Super Bowl fever is finally subsiding. And, by the way, why does a game that has just 60 minutes playing time last all bloody day?
Martech
MARCH 4, 2022
A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. The post DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes appeared first on MarTech.
Ad Tech Daily
MARCH 6, 2023
NEW YORK — TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Ads” audience announcement. Netflix’s reported audience numbers for its ad-supported tier, ‘Basic with Ads,’ are an estimated 600,000 ‘monthly active users.’
Martech
AUGUST 25, 2022
Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. It’s like putting a flea in a small box.
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