Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared via email with advertisers, are fairly minor and some have already started rolling out to accounts. Reuse audiences. Advertisers will be able to reuse audiences across campaigns.

Ad Audience 108

Ad Audience Audience MarTech Advertising 108

Martech

MARCH 4, 2022

A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. The post DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes appeared first on MarTech.

Audience 98

Audience Ad Audience Communications MarTech 98

Martech

AUGUST 25, 2022

Performance Max campaigns from Google are causing quite the stir in the advertising world. Performance Max campaigns are one of the most automated campaign types available in Google Ads, and the lack of controls is one of the main causes for concern among advertisers. It’s like putting a flea in a small box.

Machine Learning 108

Machine Learning Conversion Geo targeting Audience 108

Martech

AUGUST 16, 2023

Leverage your marketing platform to: Sync ads audiences. This allows for targeted advertising, ensuring that the right content reaches the right audience. Use your CRM data to create highly targeted ad campaigns and uncover valuable insight. Create multiple blogs for various audiences. Get MarTech!

AutoMobile 98

AutoMobile Conversion Audience Marketing 98

Clearcode

JANUARY 26, 2023

The past few years in programmatic advertising have been dominated by the various privacy changes introduced by governments and tech giants like Google, Apple and Mozilla. The main reason for the decline of third-party cookies in the web browsers is the changing privacy landscape in programmatic advertising.

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73