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How to control Performance Max campaigns

Martech

Historically, a best practice in PPC was to exert total control over a campaign by using exact match keywords with tightly themed ad groups. In Performance Max, it’s rather difficult to emulate this strategy because there are neither keywords nor static ads. Account negatives.

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Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

One, Ten, One-Hundred : A documentary (that won a Webby award), where Wistia challenges a video production agency to make three ads with different budgets, exploring the connection between money and creativity. Instagram Ads. Audience Network. The result? 2) ZenDesk Creates a Mini-Site to Capture a High-Intent Keyword.

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