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Agencies and PPC managers need to ensure their clients are ready for this wait. And for many advertisers used to only writing text ads, the mere fact that they’re now asked for videoads too can be daunting. It’s much more like social media advertising, where ads regularly go stale and stop driving results.
Also, a recent study from HubSpot revealed that the omnipresent pop-up ads are actually the most hated ad format. Pre or mid-roll videoads were a close second with 100% of consumers skipping such ads whenever possible. Many other platforms offer advertising placements and unique platform-native ad formats.
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