Martech

AUGUST 25, 2022

Sure, ads were important too. But if you had the best ad and showed it to the wrong audience or paid too much for it, you’d get poor results. On the other hand, though, a mediocre ad shown to the right audience at the right price could still do quite well. So the advice we have here is not to overthink video ads.

Machine Learning 112

Machine Learning Conversion Geo targeting Audience 112

Monetize More

MARCH 27, 2023

Choosing the best ad sizes for your website can be daunting, but it is crucial for generating revenue and optimizing user experience. There are several factors to consider when selecting ad sizes, including your website layout and audience demographics. Audience Let’s consider audience demographics now.

A/B Testing 97

A/B Testing Banner Ad Space Pop-Up 97

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. A substantial portion of your audience is likely on social media, and it’s up to you to figure out which platform they like to dwell on the most.

Media 98

Media Advertising Video Ads Brand Awareness 98

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. Audience Targeting One of the key factors that make in-game advertising so effective is audience targeting capability.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Single Grain

FEBRUARY 17, 2020

your audience) than the above two points. Because content marketing has become such a crowded arena, brands have to do more than ever to stand out from everyone else's blog posts just to catch the eye of that coveted targeted audience. How to Implement User Intent to Build an Audience for Your Content. Instagram Ads.

Education 140

Education Pop-Up Entertainment Audience 140

Martech

AUGUST 16, 2023

Leverage your marketing platform to: Sync ads audiences. This allows for targeted advertising, ensuring that the right content reaches the right audience. Use your CRM data to create highly targeted ad campaigns and uncover valuable insight. Create multiple blogs for various audiences.

AutoMobile 98

AutoMobile Conversion Audience Marketing 98

Single Grain

JULY 25, 2023

While precise targeting may be impacted, advertisers can still reach specific audiences interested in their brand at lower rates, presenting ample opportunities for effective advertising. Source ) Meta’s ad revenue distribution between Facebook and Instagram: In 2023, it is forecasted that 58.5% of Meta’s $121.90

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Clearcode

JANUARY 26, 2023

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. Ad blockers also prevent third-party cookies from being saved to a user’s device. Behavioral targeting and retargeting to show personalized ads.

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73

Single Grain

JULY 18, 2023

Ad Creative When it comes to ad creatives, think of it as your opportunity to captivate your audience. By refreshing your creative content regularly, you ensure that your ads stay relevant, engaging and aligned with your target audience’s evolving preferences. However, creative brilliance alone is not enough.

Conversion 52

Conversion Conversion Rate A/B Testing Audience 52

Basis

NOVEMBER 15, 2023

Advertisers now have a number of ways to target their audiences, which makes distributing ad spend a challenge. Sophisticated PPC strategies use a combination of ad types and platforms to target their audience. Then, use this information to decide which platforms and ad types you should invest in.

CPC 52

CPC Click Through Rate CPA Audience 52

NewProgrammatic

SEPTEMBER 8, 2021

Let’s take a look at some of the underappreciated social media platforms with solid advertising options: Pinterest Ads. Pinterest’s audience is made up of 70% of women, and 85% of usage occurs on mobile devices. Pinterest Ads look like pins, so they blend in seamlessly with the rest of the content. for Android.

SEO 52

SEO Ad Exchange Audience Affiliates 52

Ad Wisey

AUGUST 15, 2023

Some lose this fight without even starting it – if you try and create a brand new Facebook campaign well into sales season, then, due to high number of competing offers, you’ll find it extremely hard for your ad to complete the learning phase – that is, get 30-50 conversions within a 14-day period.

Retargeting 98

Retargeting eCommerce CPA Machine Learning 98

TechCrunch Ads

JUNE 21, 2022

Outside investigations have provided evidence in support of the Justice Department’s claims, including a 2020 paper from Carnegie Mellon that showed that biases in Facebook’s ad tools exacerbated socioeconomic inequalities.

Ad Targeting 97

Ad Targeting Ad Audience Advertising Audience 97

Ad Tech Daily

FEBRUARY 25, 2025

This isn’t just another update it’s a complete upgrade that brings […] The post Vertical Impression Launches Enhanced Attention Measurement appeared first on Ad Tech Daily. Now, it’s even smarter.

Impressions 80

Impressions Ad Tech Advertising Ad Audience 80