Single Grain

JULY 18, 2023

Are your ads failing to deliver the desired results? You may be missing a crucial piece of the puzzle: conversion rate optimization or, more specifically, website conversion optimization. While it may not be the most exciting topic, it’s the X factor that can set your ads apart in an era of escalating ad costs.

Conversion 52

Conversion Conversion Rate A/B Testing Audience 52

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. A substantial portion of your audience is likely on social media, and it’s up to you to figure out which platform they like to dwell on the most.

Media 98

Media Advertising Video Ads Brand Awareness 98

Monetize More

MARCH 27, 2023

Choosing the best ad sizes for your website can be daunting, but it is crucial for generating revenue and optimizing user experience. There are several factors to consider when selecting ad sizes, including your website layout and audience demographics. Audience Let’s consider audience demographics now.

A/B Testing 97

A/B Testing Banner Ad Space Pop-Up 97

Monetize More

MAY 23, 2023

As the gaming industry continues to grow at an unprecedented rate, in-game advertising has emerged as a powerful tool for publishers, allowing them to capitalize on their audiences while delivering value to brands. Audience Targeting One of the key factors that make in-game advertising so effective is audience targeting capability.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Basis

NOVEMBER 15, 2023

Advertisers now have a number of ways to target their audiences, which makes distributing ad spend a challenge. Sophisticated PPC strategies use a combination of ad types and platforms to target their audience. Then, use this information to decide which platforms and ad types you should invest in.

CPC 52

CPC Click Through Rate CPA Audience 52

Martech

AUGUST 25, 2022

The main reason is that ad groups with RSAs got around twice as many impressions as ad groups without RSAs because the machine was able to make ads relevant for a significant new number of searches. And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that.

Machine Learning 89

Machine Learning Conversion Geo targeting Audience 89