Martech

MAY 26, 2022

Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. Reuse audiences. Advertisers will be able to reuse audiences across campaigns. When you build an audience to use in a campaign, Google Ads will save it so you can use it again in a future campaign.

Ad Audience 108

Ad Audience Audience MarTech Advertising 108

Martech

MARCH 4, 2022

A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. On the one hand, marketers can try to gain more accuracy in the audiences they reach through identity solutions and third-party data. Why we care. PrecisionX.

Audience 98

Audience Ad Audience Communications MarTech 98

Martech

AUGUST 25, 2022

Sure, ads were important too. But if you had the best ad and showed it to the wrong audience or paid too much for it, you’d get poor results. On the other hand, though, a mediocre ad shown to the right audience at the right price could still do quite well. So the advice we have here is not to overthink video ads.

Machine Learning 108

Machine Learning Conversion Geo targeting Audience 108

Martech

AUGUST 16, 2023

Leverage your marketing platform to: Sync ads audiences. This allows for targeted advertising, ensuring that the right content reaches the right audience. Use your CRM data to create highly targeted ad campaigns and uncover valuable insight. Create multiple blogs for various audiences. Get MarTech!

AutoMobile 98

AutoMobile Conversion Audience Marketing 98

Clearcode

JANUARY 26, 2023

They are mainly used for cross-site identification, which can then power programmatic advertising processes like audience targeting, retargeting, frequency capping, and measurement. Ad blockers also prevent third-party cookies from being saved to a user’s device. Behavioral targeting and retargeting to show personalized ads.

Cookies 73

Cookies First-Party Cookies GDPR Retargeting 73