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In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. By reading this guide, you will learn: How does the Instagram ad targeting work? How to create Instagram and Facebook adaudiences? How to set up Custom Audiences and Lookalike Audiences?
While precise targeting may be impacted, advertisers can still reach specific audiences interested in their brand at lower rates, presenting ample opportunities for effective advertising. Source ) Meta’s ad revenue distribution between Facebook and Instagram: In 2023, it is forecasted that 58.5% of Meta’s $121.90
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