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Source ) Age distribution of Facebook’s adaudience: While the general consensus is that Facebook has been taken over by Baby Boomers, in reality, only 12.5% of the platform’s adaudience is over the age of 55. Source ) Facebook Reels ad impressions: In 2022, the platform saw 3.3% female users.
Step 2: Audience Targeting Next, let’s review how to target your audience with Google Ads PPC. The kind of audience you target and their point in the sales funnel will also tell you which advertising options you should invest in.
Although Facebook claims not to be a publisher, they certainly have published some quality content in their online Blueprint marketing e-syllabus : Blueprint offers in-depth courses on using the various Facebook-owned advertising channels and platforms, including: Facebook Ads. Instagram Ads. Audience Network.
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