5 Simple Steps to Develop an Effective PPC Campaign Strategy
Basis
NOVEMBER 15, 2023
Step 2: Audience Targeting Next, let’s review how to target your audience with Google Ads PPC. The kind of audience you target and their point in the sales funnel will also tell you which advertising options you should invest in. However, if you’re optimizing to a ROAS or CPA goal, CPC isn’t important!
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