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DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes

Martech

A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. Get the daily newsletter digital marketers rely on. Processing.Please wait. Why we care. Read next: Streaming is surging and so are data collaborations.

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It’s time to prioritize customer experience in B2B

Martech

With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. Understanding modern customer experience expectations How we can use marketing technology not just to meet but exceed these sky-high expectations? Leverage your marketing platform to: Sync ads audiences.