Single Grain

JULY 18, 2023

Are your ads failing to deliver the desired results? You may be missing a crucial piece of the puzzle: conversion rate optimization or, more specifically, website conversion optimization. While it may not be the most exciting topic, it’s the X factor that can set your ads apart in an era of escalating ad costs.

Conversion 52

Conversion Conversion Rate A/B Testing Audience 52

Martech

AUGUST 25, 2022

Feed more timely and more detailed conversion information into the Google AI. Optimize the structured data and feeds that Google uses to generate creatives and match ads to queries. Historically, a best practice in PPC was to exert total control over a campaign by using exact match keywords with tightly themed ad groups.

Machine Learning 109

Machine Learning Conversion Geo targeting Audience 109

Martech

AUGUST 16, 2023

Today’s customers want quick answers, personalized experiences, and zero redundant conversations. They want to avoid repetitive conversations You can probably remember a time when you’ve had to repeat your information three or four times as you got handed from request form to a bot to a rep (and then to another rep…).

AutoMobile 98

AutoMobile Conversion Audience Marketing 98

Single Grain

MAY 24, 2023

With a wide range of ad formats and targeting options available, businesses can create tailored campaigns that effectively engage with their target audience, ultimately driving conversions and increasing sales. Did we mention that Facebook Ads are cheap? Facebook averages almost double that.

Media 98

Media Advertising Video Ads Brand Awareness 98

Monetize More

MARCH 27, 2023

On the other hand, if you have more space available, larger ad sizes like 728×90 or 300×600 may be a better choice. It’s important to balance the number of ads on your website with the overall user experience to avoid overwhelming visitors with too many ads.

A/B Testing 97

A/B Testing Banner Ad Space Pop-Up 97

Monetize More

MAY 23, 2023

This targeted approach not only increases the chances of the player engaging with the ad but also improves the conversion rates for advertisers. For instance, if a player is stuck on a particular level, advertisers can deliver ads that offer tips or solutions to help the player progress.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Karola Karlson

JANUARY 2, 2023

In this chapter of our Instagram Advertising Guide , we’re going to discover all the different Instagram target audiences. By reading this guide, you will learn: How does the Instagram ad targeting work? How to create Instagram and Facebook ad audiences? How to set up Custom Audiences and Lookalike Audiences?

Ad Targeting 97

Ad Targeting Retargeting Audience ROI 97