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Are your ads failing to deliver the desired results? You may be missing a crucial piece of the puzzle: conversionrate optimization or, more specifically, website conversion optimization. While it may not be the most exciting topic, it’s the X factor that can set your ads apart in an era of escalating ad costs.
Dive Deeper: How This E-commerce Store Doubled Its Revenue Using Our Facebook Ads Advice 15) The average conversionrate for Facebook ads is 9.21% ( Wordstream ). Did we mention that Facebook Ads are cheap? Well not only are they cheap, but they command powerful conversionrates as well.
On the other hand, if you have more space available, larger ad sizes like 728×90 or 300×600 may be a better choice. It’s important to balance the number of ads on your website with the overall user experience to avoid overwhelming visitors with too many ads.
This targeted approach not only increases the chances of the player engaging with the ad but also improves the conversionrates for advertisers. For instance, if a player is stuck on a particular level, advertisers can deliver ads that offer tips or solutions to help the player progress.
The main reason is that ad groups with RSAs got around twice as many impressions as ad groups without RSAs because the machine was able to make ads relevant for a significant new number of searches. And while the conversionrate was around 11% worse, the large increase in impressions more than made up for that.
Step 2: Audience Targeting Next, let’s review how to target your audience with Google Ads PPC. The kind of audience you target and their point in the sales funnel will also tell you which advertising options you should invest in.
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