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At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?
Source ) Decrease in average Facebook ad prices: The average price per ad on Facebook experienced an 18% decrease in Q3 2022. This decline can be attributed to data challenges related to iOS updates and third-party cookies. billion of ad revenues worldwide will come from Facebook, while the remaining 41.5% female users.
Contextual advertising is currently the top contender to take the place of overall best ad format. Since third-party cookies are becoming more and more scarce, cookieless ad formats are the future of privacy-first advertising. Let’s take a look at the 7 underutilized ways of driving traffic to your website.
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