Basis

NOVEMBER 15, 2023

Step 2: Audience Targeting Next, let’s review how to target your audience with Google Ads PPC. The kind of audience you target and their point in the sales funnel will also tell you which advertising options you should invest in. However, if you’re optimizing to a ROAS or CPA goal, CPC isn’t important!

CPC 52

CPC Click Through Rate CPA Audience 52

Martech

AUGUST 25, 2022

And while geo bid adjustments don’t work with Smart Bidding , you can still create different campaigns for different regions so that each can have better ROAS or CPA targets and creative assets that resonate more in each region. Specifying existing audiences helps Google target new audiences (those not on the list of existing audiences).

Machine Learning 94

Machine Learning Conversion Geo targeting Audience 94

Ad Wisey

AUGUST 15, 2023

Some lose this fight without even starting it – if you try and create a brand new Facebook campaign well into sales season, then, due to high number of competing offers, you’ll find it extremely hard for your ad to complete the learning phase – that is, get 30-50 conversions within a 14-day period.

Retargeting 97

Retargeting eCommerce CPA Machine Learning 97