Ad Wisey

AUGUST 15, 2023

Some lose this fight without even starting it – if you try and create a brand new Facebook campaign well into sales season, then, due to high number of competing offers, you’ll find it extremely hard for your ad to complete the learning phase – that is, get 30-50 conversions within a 14-day period.

Retargeting 98

Retargeting eCommerce CPA Machine Learning 98

Martech

AUGUST 25, 2022

Here are a few more ways that advertisers can still exert control over Performance Max campaigns: Marketing objectives and goals. The original form of targeting in PPC was through keywords, but audiences have continued to take on more importance for targeting. A few final controls. Account negatives.

Machine Learning 108

Machine Learning Conversion Geo targeting Audience 108

Basis

NOVEMBER 15, 2023

Getting clear on your goals will help you choose the platforms and ad types that are best suited for your marketing needs. Consider these common PPC goals: Increase site traffic Generate leads Drive sales If your main goal is brand awareness, then social media and display ads are ideal for your strategy.

CPC 52

CPC Click Through Rate CPA Audience 52