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How to control Performance Max campaigns

Martech

AUGUST 25, 2022

And for many advertisers used to only writing text ads, the mere fact that they’re now asked for video ads too can be daunting. The advice we’ve heard in conversation with our customers is that it’s more important to have fresh video ads rather than perfect ones. So the advice we have here is not to overthink video ads.

Machine Learning

Machine Learning Conversion Geo targeting Audience

5 Simple Steps to Develop an Effective PPC Campaign Strategy

Basis

NOVEMBER 15, 2023

Getting clear on your goals will help you choose the platforms and ad types that are best suited for your marketing needs. Consider these common PPC goals: Increase site traffic Generate leads Drive sales If your main goal is brand awareness, then social media and display ads are ideal for your strategy.

CPC

CPC Click Through Rate CPA Audience

AdTech Trends

How to control Performance Max campaigns

5 Simple Steps to Develop an Effective PPC Campaign Strategy

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