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How to control Performance Max campaigns

Martech

AUGUST 25, 2022

Bids are automated and determined by advertiser goals rather than a restrictive max CPC. Here are a few more ways that advertisers can still exert control over Performance Max campaigns: Marketing objectives and goals. Specifying existing audiences helps Google target new audiences (those not on the list of existing audiences).

Machine Learning

Machine Learning Conversion Geo targeting Audience

5 Simple Steps to Develop an Effective PPC Campaign Strategy

Basis

NOVEMBER 15, 2023

Getting clear on your goals will help you choose the platforms and ad types that are best suited for your marketing needs. Consider these common PPC goals: Increase site traffic Generate leads Drive sales If your main goal is brand awareness, then social media and display ads are ideal for your strategy.

CPC

CPC Click Through Rate CPA Audience

AdTech Trends

How to control Performance Max campaigns

5 Simple Steps to Develop an Effective PPC Campaign Strategy

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