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Historically, a best practice in PPC was to exert total control over a campaign by using exact match keywords with tightly themed ad groups. In Performance Max, it’s rather difficult to emulate this strategy because there are neither keywords nor static ads. Account negatives.
Brand recall is 59% higher for branded content than other digital ads. of internet users have an ad blocker. Branded content delivers value to the consumer by inspiring, educating or informing them. 9) NerdWallet Educates Customers with Short, Engaging, Educational Videos. Instagram Ads. Audience Network.
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