Ad Tech Daily

FEBRUARY 25, 2025

TORONTO – Vertical Impression’s elevator network has always been smart, using advanced analytics to understand what catches a viewer’s eye. Now, it’s even smarter. Following successful early access with Canada’s premier advertisers, the company is rolling out major upgrades to its engagement reporting.

Impressions 80

Impressions Ad Tech Advertising Ad Audience 80

Martech

AUGUST 25, 2022

The main reason is that ad groups with RSAs got around twice as many impressions as ad groups without RSAs because the machine was able to make ads relevant for a significant new number of searches. And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that.

Machine Learning 108

Machine Learning Conversion Geo targeting Audience 108

Monetize More

MARCH 27, 2023

On the other hand, if you have more space available, larger ad sizes like 728×90 or 300×600 may be a better choice. It’s important to balance the number of ads on your website with the overall user experience to avoid overwhelming visitors with too many ads.

A/B Testing 97

A/B Testing Banner Ad Space Pop-Up 97

Single Grain

JULY 25, 2023

To help you make the most of this advertising potential, this article features 50 impactful Facebook ads statistics that’ll help you optimize your campaigns and achieve impressive engagement results. Source ) Click-to-Messaging format usage: An impressive 40% of Facebook advertisers use the Click-to-Messaging format.

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Single Grain

MAY 24, 2023

smartphone users are reached by Snapchat advertisements, despite the fact that the company’s share of the country’s digital ad industry is less than 2% ( Hootsuite ). This might seem counterintuitive at first, but it’s actually quite impressive that Snapchat ads are that prevalent among U.S. smartphone users.

Media 98

Media Advertising Video Ads Brand Awareness 98

Monetize More

MAY 23, 2023

For instance, if a player is stuck on a particular level, advertisers can deliver ads that offer tips or solutions to help the player progress. This not only provides value to the player but also increases the chances of the player engaging with the ad. This can be especially effective if the ad is relevant to the game’s content.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89

Single Grain

JULY 18, 2023

Ad Creative When it comes to ad creatives, think of it as your opportunity to captivate your audience. They grab attention and make a memorable impression. By refreshing your creative content regularly, you ensure that your ads stay relevant, engaging and aligned with your target audience’s evolving preferences.

Conversion 52

Conversion Conversion Rate A/B Testing Audience 52