Ad Tech Daily

FEBRUARY 25, 2025

TORONTO – Vertical Impression’s elevator network has always been smart, using advanced analytics to understand what catches a viewer’s eye. Now, it’s even smarter. Following successful early access with Canada’s premier advertisers, the company is rolling out major upgrades to its engagement reporting.

Impressions 80

Impressions Ad Tech Advertising Ad Audience 80

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

Media 98

Media Advertising Video Ads Brand Awareness 98

Martech

AUGUST 25, 2022

The main reason is that ad groups with RSAs got around twice as many impressions as ad groups without RSAs because the machine was able to make ads relevant for a significant new number of searches. And while the conversion rate was around 11% worse, the large increase in impressions more than made up for that.

Machine Learning 108

Machine Learning Conversion Geo targeting Audience 108

Single Grain

FEBRUARY 17, 2020

According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. Rather than producing content that solves people’s problems (which is still effective and useful), they started creating content that their audience would find entertaining and binge-worthy.

Education 140

Education Pop-Up Entertainment Audience 140

Single Grain

JULY 25, 2023

To help you make the most of this advertising potential, this article features 50 impactful Facebook ads statistics that’ll help you optimize your campaigns and achieve impressive engagement results. Source ) Click-to-Messaging format usage: An impressive 40% of Facebook advertisers use the Click-to-Messaging format.

Click Through Rate 52

Click Through Rate Impressions Audience Ad Audience 52

Single Grain

JULY 18, 2023

While it may not be the most exciting topic, it’s the X factor that can set your ads apart in an era of escalating ad costs. Ad Creative When it comes to ad creatives, think of it as your opportunity to captivate your audience. They grab attention and make a memorable impression.

Conversion 52

Conversion Conversion Rate A/B Testing Audience 52

Monetize More

MAY 23, 2023

To effectively target audiences, publishers need to deeply understand their players’ demographics, interests, and behaviors. They can gather this information from various sources, such as social media, analytics, and third-party partners. By placing ads in popular games, publishers can create a lasting impression on players.

Advertising 89

Advertising Brand Awareness Ad Server Ad Inventory 89