Martech
MAY 26, 2022
Google Ads is renaming some key terms in your audience report and throughout Google Ads. For example, Audience types (e.g., similar, custom, in-market, affinity) are now audience segments and Remarketing is now Your data. Here’s the full list of name changes: New audience reporting. Why we care.
Martech
MARCH 4, 2022
A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. Get the daily newsletter digital marketers rely on. Processing.Please wait. Why we care. Read next: Streaming is surging and so are data collaborations.
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Ad Tech Daily
MARCH 6, 2023
NEW YORK — TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Ads” audience announcement. Netflix’s reported audience numbers for its ad-supported tier, ‘Basic with Ads,’ are an estimated 600,000 ‘monthly active users.’
Single Grain
FEBRUARY 17, 2020
89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. your audience) than the above two points. Now, take a look at this visual representation of how many B2B companies are using content marketing.
Martech
AUGUST 16, 2023
With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short. Understanding modern customer experience expectations How we can use marketing technology not just to meet but exceed these sky-high expectations? Leverage your marketing platform to: Sync ads audiences.
Single Grain
MAY 24, 2023
In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy. If you’re just starting off with digital marketing, it’s very important to realize the approximate usage of social media. YouTube still reigns supreme as the primary ad space for video ads.
Martech
AUGUST 25, 2022
Here are a few more ways that advertisers can still exert control over Performance Max campaigns: Marketing objectives and goals. The original form of targeting in PPC was through keywords, but audiences have continued to take on more importance for targeting. A few final controls. Account negatives.
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