Martech

MAY 26, 2022

Changes to the audience segments will then be distributed to all campaigns targeting the audience segment. The post 3 changes coming to Google Ads audience features appeared first on MarTech. Here’s the email from Google, shared on Twitter by @PPCGreg : (Click to enlarge).

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Ad Audience Audience MarTech Advertising 110

Martech

MARCH 4, 2022

A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side. The post DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes appeared first on MarTech.

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Audience Ad Audience Communications MarTech 98

Martech

AUGUST 16, 2023

Leverage your marketing platform to: Sync ads audiences. This allows for targeted advertising, ensuring that the right content reaches the right audience. Use your CRM data to create highly targeted ad campaigns and uncover valuable insight. Get MarTech! In your inbox. Business email address Subscribe Processing.

AutoMobile 98

AutoMobile Conversion Audience Marketing 98

Martech

AUGUST 25, 2022

The original form of targeting in PPC was through keywords, but audiences have continued to take on more importance for targeting. Specifying existing audiences helps Google target new audiences (those not on the list of existing audiences). The post How to control Performance Max campaigns appeared first on MarTech.

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Machine Learning Conversion Geo targeting Audience 110

Clearcode

JANUARY 26, 2023

The ad blocker prevents a number of key programmatic advertising processes from occurring which, for advertisers and marketers, means no data regarding: Identification across the web and AdTech platforms like SSPs and DSPs. Behavioral targeting and retargeting to show personalized ads. Attribution regarding ad views and conversions.

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Cookies First-Party Cookies GDPR Retargeting 73