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30 Social Media Advertising Statistics to Improve Your Strategy

Single Grain

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

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George Parker: was the Super Bowl ad audience gripped? Or taking a time out.

More About Advertising

The best news is that my favorite ad, “Loretta,” from Google has been ranked amongst the top three of the 62 spots that ran throughout the game. OK, so the Super Bowl fever is finally subsiding. And, by the way, why does a game that has just 60 minutes playing time last all bloody day?

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Analysis of Netflix Ad-Supported Subscribers Reveals Extremely Limited Reach Compared to Local Broadcast Linear Audiences

Ad Tech Daily

NEW YORK — TVB (www.tvb.org), the trade association of America’s local broadcast television industry, today issued this statement following Netflix’s recent “Basic with Adsaudience announcement. Netflix’s reported audience numbers for its ad-supported tier, ‘Basic with Ads,’ are an estimated 600,000 ‘monthly active users.’

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DatafuelX launches predictive analytics solutions to improve linear TV and CTV outcomes

Martech

A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side.

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Vertical Impression Launches Enhanced Attention Measurement

Ad Tech Daily

This isn’t just another update it’s a complete upgrade that brings […] The post Vertical Impression Launches Enhanced Attention Measurement appeared first on Ad Tech Daily. Now, it’s even smarter.

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50 Impactful Facebook Ads Statistics to Help Your Ads Strategy

Single Grain

Here are some key statistics about the success of Facebook ads: Facebook’s primary source of income is digital advertising: With its massive global user base, Facebook remains the most popular social media advertising platform. of the platform’s ad audience is over the age of 55. male users, with the remaining 43.4%

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How to control Performance Max campaigns

Martech

And for many advertisers used to only writing text ads, the mere fact that they’re now asked for video ads too can be daunting. The advice we’ve heard in conversation with our customers is that it’s more important to have fresh video ads rather than perfect ones. So the advice we have here is not to overthink video ads.