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Ad Exchange: What Is It & How Does It Work?

MNTN

As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process. Keep reading to learn more about what is an ad exchange , how they work, who uses them, and the various types of exchanges.

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Ad Exchange: What Is It and How Does It Work?

MNTN

As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process. Keep reading to learn more about what is an ad exchange , how they work, who uses them, and the various types of exchanges.

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Balancing risk and reach: The brand safety dilemma

Martech

AirBnB slashed its marketing spend by 80% during the COVID-19 slowdown, but saw bookings rebound without restoring its ad budget. Uber won a lawsuit against a firm that generated false ad clicks and placed Uber’s ads on pornographic websites in violation of its contract. So what is the solution?

Ad Server 132
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How Google’s Ad Tech Algorithms Shape Our Digital Culture

The Ad Tech Blog

FAQs on Ad Tech Understanding ad tech can be complex, but answering some common questions can help demystify this crucial area of digital marketing: What is programmatic advertising? How does Google’s ad tech differ from traditional advertising?

Ad Tech 100
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12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization

Monetize More

Click here to find out more about Google AdSense. You’ll get access to premium video ad inventory when joining their ad network. Viewdeos will help increase your page views and engagement through video inventory created from your content. Click here to find out more about Epom 9.

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Top 12 Google AdSense alternatives for 2023

Monetize More

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Click here to find out more about Recrue Media. Click here to sign up for Viewdeos.

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18 Best Video Ad Networks For 2022 – Publishers Increase Your Revenues With These Platforms

Monetize More

Through Xandr, publishers can get access to one of the top ad exchanges in the industry, with more than 10 million daily impressions, to monetize their content and maximize returns for each impression. For publishers focusing on video advertising, Xandr offers in-stream, out-stream, and in-banner video ads. Google AdX.