MNTN

JANUARY 22, 2025

As you begin to explore the various terms of programmatic advertising , an ad exchange is something youll see mentioned often as an important part of the programmatic ad buying and selling process. Keep reading to learn more about what is an ad exchange , how they work, who uses them, and the various types of exchanges.

Ad Exchange 52

Ad Exchange Impressions Ad Inventory Ad network 52

MNTN

MARCH 14, 2024

As you begin to explore the various terms of programmatic advertising , an ad exchange is something you’ll see mentioned often as an important part of the programmatic ad buying and selling process. Keep reading to learn more about what is an ad exchange , how they work, who uses them, and the various types of exchanges.

Ad Exchange 52

Ad Exchange Impressions Ad network Ad Space 52

The Ad Tech Blog

APRIL 1, 2024

These algorithms analyze vast amounts of data to predict which ads are most likely to achieve the advertiser’s objectives, considering factors like user behavior, context, and the advertiser’s bid strategy. How does Google’s ad tech differ from traditional advertising?

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Martech

MARCH 15, 2022

As users see more relevant ads, click-through rates improve, leading to a better ROI. Programmatic ad-buying makes decisions regarding the placement and buying of ads using AI and real-time bidding (RTB) for online display, mobile, and video campaigns. This ultimately yields higher CPMs.

First-Party Cookies 120

First-Party Cookies Cookies Impressions Ad Exchange 120

Monetize More

MAY 20, 2023

This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. Click here to sign up for Viewdeos. Click here to sign up to Velis Media.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52