Remove Ad Click Remove Ad Exchange Remove Data Management Platform
article thumbnail

Why we care about adtech: The complete guide

Martech

Ad targeting relevancy : Programmatic advertising allows advertisers to embed large amounts of data from multiple sources. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns. As users see more relevant ads, click-through rates improve, leading to a better ROI.

article thumbnail

Third-Party Cookies in Google Chrome: A Guide For AdTech

Clearcode

By aggregating data from various websites, advertisers build user profiles in a data platform, such as a data management platform (DMP) or customer data platforms (CDPs), to target users with ads tailored to their preferences. Click here to learn more about it.

Cookies 52