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Ad Exchange: What Is It & How Does It Work?

MNTN

Learn more about ad networks vs ad exchanges. Ad Exchange Benefits Ad exchanges provide a more efficient and transparent way for advertisers and publishers to buy and sell ad inventory. The SSP represents the supply side, managing the publishers’ inventory and setting floor prices for ad spaces.

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How Google’s Ad Tech Algorithms Shape Our Digital Culture

The Ad Tech Blog

FAQs on Ad Tech Understanding ad tech can be complex, but answering some common questions can help demystify this crucial area of digital marketing: What is programmatic advertising? How does Google’s ad tech differ from traditional advertising?

Ad Tech 100
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Balancing risk and reach: The brand safety dilemma

Martech

AirBnB slashed its marketing spend by 80% during the COVID-19 slowdown, but saw bookings rebound without restoring its ad budget. Uber won a lawsuit against a firm that generated false ad clicks and placed Uber’s ads on pornographic websites in violation of its contract. So what is the solution?

Ad Server 133
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12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization

Monetize More

Click here to find out more about Google AdSense. You’ll get access to premium video ad inventory when joining their ad network. Viewdeos will help increase your page views and engagement through video inventory created from your content. Click here to find out more about Epom 9.

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App Monetization Done Right: Are Video Ads The Answer?

InMobi

Between 2016 and 2017, in-app video ad inventory rose 31 percent globally and 163 percent in the U.S. During the first quarter of 2018, over half of all ad inventory globally was video. Who adopted video ads first: publishers or advertisers? Demand is meeting supply.

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All Hail the King: Mobile Video Reigns Supreme

InMobi

Just between 2016 and 2017, video ad click-through rates increased 300 percent. 2) Because Publishers are Making More Video Inventory Available The laws of supply and demand are coming into play in mobile advertising. Between 2016 and 2017, video ad inventory grew a whopping 163 percent in the U.S.

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Why we care about performance marketing

Martech

It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing. While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up.

Marketing 101