Martech

JUNE 29, 2022

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing.

Marketing 101

Marketing Affiliates CPA ROI 101

Monetize More

SEPTEMBER 20, 2022

The average revenue per visitor (ARPV) measures the gross revenue generated by the website each time a visitor lands on a page be it through ad clicks, affiliate links, etc. Gross revenue sources include all channels from Affiliate links to blog & newsletter sign ups. Visits here don’t equal the number of visitors.

A/B Testing 52

A/B Testing Affiliates Click Through Rate Ad Inventory 52

Monetize More

MAY 20, 2023

You can use Mentionable with every article you publish, and it also works with existing monetization methods, including display ads and affiliate links. Click here for more information. They help publishers with unique ad inventory optimize their ad stack while offering a fixed CPM rate with a 100% fill rate.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52